Tula (P&G)

Last Updated: July 20, 2022

Is Tula (P&G) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Tula's ethics and initiatives.

Ethical Analysis

Is Tula cruelty-free or vegan? Here’s what we know! Read below for more details on Tula’s policies.
It is currently unclear whether Tula is truly cruelty-free.

Tula is also now owned by P&G, a parent company that is NOT cruelty-free.
Because Tula’s cruelty-free status is unclear, we would not consider any of their products vegan at this time.

Tula (P&G)

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Tula’s Cruelty-Free Status is Unclear

Tula claims they never test on animals, however, we were unable to receive further clarification on if their ingredients are tested on animals and if they allow others to test on their behalf, including when required by law.

As a result, we are unable to classify Tula as being truly cruelty-free or animal-tested. Therefore, Tula is listed as Grey AreaBrands with Unclear Policies.

In addition, P&G bought Tula in 2022. This means Tula is now owned by a parent corporation that is NOT cruelty-free. P&G is not cruelty-free because they allow some of their other brands to test on animals.

Tula’s Animal Testing Policy

Here’s what we know about Tula’s animal testing policy.

Tula claims on their website’s FAQ page that they never have and never will test on animals. And that the company is PETA certified cruelty-free.

Below is a screenshot of what’s currently stated on Tula’s website:

Is Tula Cruelty-Free?

However, animal testing for cosmetics can happen at various stages of product development, including at the ingredient level, and is often done by others and not the cosmetic company itself. This is why we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, PETA’s cruelty-free certification is not as strict or thorough as Leaping Bunny.

That’s because PETA does not require companies that are applying to submit documents from all of their suppliers nor do they conduct independent audits to ensure compliance with their cruelty-free standards.

See below for a comparison chart of the different third-party cruelty-free certifications.

So, just because Tula is PETA-certified cruelty-free does NOT mean they automatically meet all of our criteria in order to be considered a cruelty-free brand.

I also tried reaching out to Tula multiple times over the years, asking for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients, on animals, including when selling in countries that require animal testing (like in mainland China).

However, I keep getting the same canned response that they never have and never will test on animals and that Tula is PETA-certified. The exact same statement from their FAQ page.

Is Tula Cruelty-Free?

At this time, I have not received clarification from the brand on whether their ingredients are tested on animals, whether they ensure none of their suppliers test on animals, or whether Tula is sold in mainland China or any other markets that require animal testing.

Therefore, we are unable to consider Tula to be a truly cruelty-free brand or animal-tested. Tula is on our Grey Area Brands List – Brands with Unclear Policies.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Tula failed to answer any of my questions addressing their animal testing policy, we are unable to classify Tula as being truly cruelty-free or animal-tested.

Is Tula Owned By A Non-Cruelty-Free Parent Company?

Yes. Tula is owned by Procter & Gamble (P&G), a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

Is Tula Vegan?

Tula claims to offer some products that are vegan that don’t contain any animal-derived ingredients or by-products. But until we are able to determine Tula as being truly cruelty-free, we are unable to consider anything sold or produced by Tula to be vegan at this time.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

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