Clé de Peau is a luxury skincare and makeup brand but is Clé de Peau cruelty-free in 2020? We’ve got the answer here!
Is Clé de Peau Cruelty-Free?
Clé de Peau is NOT Cruelty-free. Clé de Peau Beauté sells its products in stores in mainland China where animal testing is mandatory for all imported cosmetics. As a result, Clé de Peau pays and allows its products to be tested on animals when required by law.
In addition, Clé de Peau is owned by Shiseido, a parent company that is also not cruelty-free.
Clé de Peau Animal Testing Policy
On Clé de Peau’s website, they state (part of) their parent company, Shiseido’s official animal testing policy.
Clé de Peau claims Shiseido ended animal testing for cosmetic products by establishing internal safety regulations on alternative methods. However, Shiseido sells its products, as well as, some of its subsidiary brands’ products in China where animal testing is required by law.
I later discovered that Clé de Peau is another subsidiary owned by Shiseido selling its products in stores in mainland China and also required to test on animals.
Below is a screenshot of what’s currently stated on Clé de Peau’s website:
Is Clé de Peau Sold in China?
I found evidence of Clé de Peau selling its products in mainland China through Clé de Peau’s Chinese website. Below are a couple of screenshots taken from their Chinese website, clearly showing several retailers in mainland China selling Clé de Peau products.
Because of Clé de Peau’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why all cosmetic brands selling in mainland China cannot be considered cruelty-free in 2020.
Although Clé de Peau or Shiseido may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Clé de Peau refuses to do the same and has decided to put profits before the welfare of animals.
Summary: Clé de Peau is NOT Cruelty-Free!
To sum up, by choosing to sell in mainland China, Clé de Peau must have their products tested on animals. Therefore I would not consider Clé de Peau to be a cruelty-free brand.
Currently, Clé de Peau is on our List of Brands to Avoid – Animal Tested.
Is Clé de Peau Vegan?
Since we would not consider Clé de Peau to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Clé de Peau to be vegan.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals, anywhere in the world, and also must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Clé de Peau
Looking to switch to cruelty-free brands? Here are some cruelty-free and vegan-friendly options that are similar to Clé de Peau:
- KVD Vegan Beauty *owned by Kendo, LVMH – 100% Vegan
- Anastasia Beverly Hills – some vegan options
- Hourglass *owned by Unilever – some vegan options
- Koh Gen Do – some vegan options
- Urban Decay *owned by L’Oreal – some vegan options
- Tata Harper – some vegan options
- Herbivore – 100% Vegan
- Drunk Elephant *owned by Shiseido –some vegan options
- OSEA – 100% Vegan
- Juice Beauty – some vegan options
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