Fresh is a natural beauty brand with a range of skincare, lip care, body care and fragrances sold all over the world, but is Fresh cruelty-free in 2019?
Is Fresh Cruelty-Free?
Fresh is not cruelty-free in 2019; Fresh products are sold in mainland China and are required by law to be tested on animals in 2019.
Fresh Animal Testing Policy (2019)
UPDATE (OCT 2019): Since the original publication of this post
Below is a screenshot taken from Fresh’s website back in 2017:
Fresh’s animal testing statement now states, “Fresh does not test our products on animals.”
Below is a screenshot of what is currently stated on Fresh’s website about their position on animal testing:
They have removed the disclaimer “except when required by law.” But has Fresh’s policy changed at all?
Fresh Sold in China?
I emailed Fresh after seeing the changes and they responded back:
“Our products are made in Europe and USA, and for imported c
This has confirmed that despite the changes in wording to their animal testing statement found on their website, they are still choosing to sell their products in Mainland China where it is required by law that all imported cosmetics be tested on animals.
Although Fresh is not carrying out these tests themselves, they are knowingly consenting to have their products be tested on animals by the Chinese authorities in order to sell in Mainland China.
Below are a couple screenshots taken from Fresh’s Chinese website:
Verdict: Fresh is NOT Cruelty-Free!
Unfortunately, because of Fresh’s decision to continue to sell their products in-stores in mainland China, they are required by law to have their products tested on animals and therefore we would not consider Fresh to be cruelty-free.
Cruelty-Free Alternatives to Fresh:
Looking for a cruelty-free alternative to Fresh? We recommend the following cruelty-free skincare brands: