๐“ต๐“ช ๐“ฏ๐“ธ๐“ท๐“ฝ๐“ฎ๐“ต๐“ฒ๐“ท๐“ช โœจ by @nclabeauty x Sivan Ayla! ๐Ÿ’™ a dreamy muted baby blue cream nail color โ˜๏ธ All NCLA nail lacquers are proudly made with love in California, 100% vegan, cruelty-free, and 7-Free (free from Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, TPHP, and Xylene) ๐ŸŒธ
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๐“ต๐“ช ๐“ฏ๐“ธ๐“ท๐“ฝ๐“ฎ๐“ต๐“ฒ๐“ท๐“ช โœจ by @nclabeauty...

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๐™๐™ƒ๐™€ ๐™๐™๐™๐™๐™๐™€ ๐™„๐™Ž ๐™๐™€๐™ˆ๐˜ผ๐™‡๐™€ by @kesterblack ๐Ÿ’– a stunning light lilac pastel nail color ๐ŸŒธ Kester Black is a high-performing, ethical & sustainable beauty brand! All of their products are:
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๐™๐™ƒ๐™€ ๐™๐™๐™๐™๐™๐™€ ๐™„๐™Ž ๐™๐™€๐™ˆ๐˜ผ๐™‡๐™€ by...

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โšก๏ธ ETHICAL BIZ SPOTLIGHT! ๐ŸŒŸ...

Trick or Treat?๐ŸŽƒ#happyhalloween (๐Ÿ“ธ via @hellohoku)

Trick or Treat?๐ŸŽƒ#happyhalloween (๐Ÿ“ธ via...

Currently wearing: ~๐“‚๐‘’๐“๐‘œ๐’น๐“Ž~ by @siennabyronbay ๐Ÿ’…๐Ÿป A delicate rosewater crรจme nail color โœจ All of Sienna Byron Bay nail polishes are non-toxic, vegan, cruelty-free, and breathable ๐Ÿ’— Their sustainable bottle caps are handcrafted from a local, non-native weed wood and is totally compostable! ๐ŸŒฟ
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Currently wearing: ~๐“‚๐‘’๐“๐‘œ๐’น๐“Ž~ by @siennabyronbay...

Is Fresh Cruelty-Free in 2019 | Does Fresh Test on Animals?

This post may contain affiliate links.
Is Fresh Cruelty-Free in 2019?
Is Fresh Cruelty-Free in 2019?

Fresh is a natural beauty brand with a range of skincare, lip care, body care and fragrances sold all over the world, but is Fresh cruelty-free in 2019?

Is Fresh Cruelty-Free?

Fresh is not cruelty-free in 2019; Fresh products are sold in mainland China and are required by law to be tested on animals in 2019.

Fresh Animal Testing Policy (2019)

UPDATE (OCT 2019): Since the original publication of this post in June 2017, Fresh has changed and updated the wording of their animal testing statement on its website. In their previous statement, it stated: “We do not test our products on animals nor do we permit others to do so except when it is required by law.”

Below is a screenshot taken from Fresh’s website back in 2017:

Fresh Animal Testing Policy in 2017

Fresh’s animal testing statement now states, “Fresh does not test our products on animals.”

Below is a screenshot of what is currently stated on Fresh’s website about their position on animal testing:

Fresh Animal Testing Policy in 2019

They have removed the disclaimer “except when required by law.” But has Fresh’s policy changed at all?

Fresh Sold in China?

I emailed Fresh after seeing the changes and they responded back:

“Our products are made in Europe and USA, and for imported cosmetics the Chinese health authorities require companies to make their products available to the authorities to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety. These tests are not carried out by us, but by the Chinese authorities.”

This has confirmed that despite the changes in wording to their animal testing statement found on their website, they are still choosing to sell their products in Mainland China where it is required by law that all imported cosmetics be tested on animals.

Although Fresh is not carrying out these tests themselves, they are knowingly consenting to have their products be tested on animals by the Chinese authorities in order to sell in Mainland China.

It didn’t take me long to find Fresh’s China website complete with a store locator page which shows a number of retail stores in Mainland China carrying or selling Fresh products.

Below are a couple screenshots taken from Fresh’s Chinese website:

Fresh products sold in China, required by law to test on animals
Fresh products sold in China, required by law to test on animals
Fresh sold in China

Verdict: Fresh is NOT Cruelty-Free!

Unfortunately, because of Fresh’s decision to continue to sell their products in-stores in mainland China, they are required by law to have their products tested on animals and therefore we would not consider Fresh to be cruelty-free.

Cruelty-Free Alternatives to Fresh:

Looking for a cruelty-free alternative to Fresh? We recommend the following cruelty-free skincare brands:

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6 Comments
  • Lindsay
    December 11, 2017

    They have chinese stores. Their website’s store locator found them for me.

  • Whit
    December 2, 2017

    Please look into this and do an update. This is now what the Fresh website states:

    Q: WHAT IS FRESH’S POSITION ON ANIMAL TESTING?

    A: Fresh does not test our products on animals.

    We are deeply committed to the elimination of animal testing. We are playing a leading role in developing alternative methods through our support of the โ€œFund for Alternatives to Animal Testingโ€ in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe.

    We are one of only a few companies to have invested in creating our own internal department specifically dedicated to alternative methods applicable to the safety evaluation of raw materials and cosmetic products, in order to ensure both total control over raw materials and complete security of cosmetic products for consumers, which is our top priority.

    As a result, all Fresh products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market.

    • Vicky Ly
      December 19, 2017

      Hey Whit,
      Thanks for letting me know about their updated animal testing statement. I’ve just updated this post and sadly, despite Fresh’ recent update to their animal testing statement… they are still choosing to sell in Mainland China and they are making the claim that “we” don’t test on animals.. but the Chinese labs are doing the testing for us which is just a loophole. Their products are tested on animals and cannot be considered cruelty-free.

  • Lianne (my friendโ€™s email but we both use.. :/)
    November 19, 2017

    Can u update this page again? Fresh changed their FAQ reply since then but i still want to know if theyโ€™re tryting to avoid and hiding that they still test or they no longer test and are actually cruelty free (sorry about my grammar! English is my 3rd language ๐Ÿ™‚

  • Marissa
    October 31, 2017

    I also saw this on fresh’s FAQ does that mean they are cruelty free now? I hope so. What are your thoughts?

  • Istana
    August 16, 2017

    The FAQ has been changed. It only says “fresh does not test products on animals” then It goes on to say that they don’t test the raw material on animals either. Additionally, they are working on formulating new methods of testing products without testing on animals so more companies will become cruelty free!

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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