Is Fresh Cruelty-Free? | Does Fresh Test on Animals?

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Is Fresh Cruelty-Free in 2019?
Is Fresh Cruelty-Free in 2019?

Fresh is a natural beauty brand with a range of skincare, lip care, body care and fragrances sold all over the world, but is Fresh cruelty-free?

Is Fresh Cruelty-Free?

Fresh is not cruelty-free; Fresh products are sold in mainland China and are required by law to be tested on animals in 2019.

Fresh Animal Testing Policy

UPDATE (OCT 2019): Since the original publication of this post in June 2017, Fresh has changed and updated the wording of their animal testing statement on its website. In their previous statement, it stated: “We do not test our products on animals nor do we permit others to do so except when it is required by law.”

Below is a screenshot taken from Fresh’s website back in 2017:

Fresh Animal Testing Policy in 2017

Fresh’s animal testing statement now states, “Fresh does not test our products on animals.”

Below is a screenshot of what is currently stated on Fresh’s website about their position on animal testing:

Fresh Animal Testing Policy in 2019

They have removed the disclaimer “except when required by law.” But has Fresh’s policy changed at all?

Fresh Sold in China?

I emailed Fresh after seeing the changes and they responded back:

“Our products are made in Europe and USA, and for imported cosmetics the Chinese health authorities require companies to make their products available to the authorities to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety. These tests are not carried out by us, but by the Chinese authorities.”

This has confirmed that despite the changes in wording to their animal testing statement found on their website, they are still choosing to sell their products in Mainland China where it is required by law that all imported cosmetics be tested on animals.

Although Fresh is not carrying out these tests themselves, they are knowingly consenting to have their products be tested on animals by the Chinese authorities in order to sell in Mainland China.

It didn’t take me long to find Fresh’s China website complete with a store locator page which shows a number of retail stores in Mainland China carrying or selling Fresh products.

Below are a couple screenshots taken from Fresh’s Chinese website:

Fresh products sold in China, required by law to test on animals
Fresh products sold in China, required by law to test on animals
Fresh sold in China

Verdict: Fresh is NOT Cruelty-Free!

Unfortunately, because of Fresh’s decision to continue to sell their products in-stores in mainland China, they are required by law to have their products tested on animals and therefore we would not consider Fresh to be cruelty-free.

Cruelty-Free Alternatives to Fresh:

Looking for a cruelty-free alternative to Fresh? We recommend the following cruelty-free skincare brands:

What do you think?

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6 Comments
  • Lindsay
    December 11, 2017

    They have chinese stores. Their website’s store locator found them for me.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is Fresh Cruelty-Free? | Does Fresh Test on Animals?