Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
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However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
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Bite Beauty's Vegan Statement:
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"Yes, Bite Beauty products are vegan.
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Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
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Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
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📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

Is Fresh Cruelty-Free in 2019 | Does Fresh Test on Animals?

This post may contain affiliate links.
Is Fresh Cruelty-Free in 2019?
Is Fresh Cruelty-Free in 2019?

Fresh is a natural beauty brand with a range of skincare, lip care, body care and fragrances sold all over the world, but is Fresh cruelty-free in 2019?

Is Fresh Cruelty-Free?

Fresh is not cruelty-free in 2019; Fresh products are sold in mainland China and are required by law to be tested on animals in 2019.

Fresh Animal Testing Policy (2019)

UPDATE (OCT 2019): Since the original publication of this post in June 2017, Fresh has changed and updated the wording of their animal testing statement on its website. In their previous statement, it stated: “We do not test our products on animals nor do we permit others to do so except when it is required by law.”

Below is a screenshot taken from Fresh’s website back in 2017:

Fresh Animal Testing Policy in 2017

Fresh’s animal testing statement now states, “Fresh does not test our products on animals.”

Below is a screenshot of what is currently stated on Fresh’s website about their position on animal testing:

Fresh Animal Testing Policy in 2019

They have removed the disclaimer “except when required by law.” But has Fresh’s policy changed at all?

Fresh Sold in China?

I emailed Fresh after seeing the changes and they responded back:

“Our products are made in Europe and USA, and for imported cosmetics the Chinese health authorities require companies to make their products available to the authorities to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety. These tests are not carried out by us, but by the Chinese authorities.”

This has confirmed that despite the changes in wording to their animal testing statement found on their website, they are still choosing to sell their products in Mainland China where it is required by law that all imported cosmetics be tested on animals.

Although Fresh is not carrying out these tests themselves, they are knowingly consenting to have their products be tested on animals by the Chinese authorities in order to sell in Mainland China.

It didn’t take me long to find Fresh’s China website complete with a store locator page which shows a number of retail stores in Mainland China carrying or selling Fresh products.

Below are a couple screenshots taken from Fresh’s Chinese website:

Fresh products sold in China, required by law to test on animals
Fresh products sold in China, required by law to test on animals
Fresh sold in China

Verdict: Fresh is NOT Cruelty-Free!

Unfortunately, because of Fresh’s decision to continue to sell their products in-stores in mainland China, they are required by law to have their products tested on animals and therefore we would not consider Fresh to be cruelty-free.

Cruelty-Free Alternatives to Fresh:

Looking for a cruelty-free alternative to Fresh? We recommend the following cruelty-free skincare brands:

What do you think?

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6 Comments
  • Lindsay
    December 11, 2017

    They have chinese stores. Their website’s store locator found them for me.

  • Whit
    December 2, 2017

    Please look into this and do an update. This is now what the Fresh website states:

    Q: WHAT IS FRESH’S POSITION ON ANIMAL TESTING?

    A: Fresh does not test our products on animals.

    We are deeply committed to the elimination of animal testing. We are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe.

    We are one of only a few companies to have invested in creating our own internal department specifically dedicated to alternative methods applicable to the safety evaluation of raw materials and cosmetic products, in order to ensure both total control over raw materials and complete security of cosmetic products for consumers, which is our top priority.

    As a result, all Fresh products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market.

    • Vicky Ly
      December 19, 2017

      Hey Whit,
      Thanks for letting me know about their updated animal testing statement. I’ve just updated this post and sadly, despite Fresh’ recent update to their animal testing statement… they are still choosing to sell in Mainland China and they are making the claim that “we” don’t test on animals.. but the Chinese labs are doing the testing for us which is just a loophole. Their products are tested on animals and cannot be considered cruelty-free.

  • Lianne (my friend’s email but we both use.. :/)
    November 19, 2017

    Can u update this page again? Fresh changed their FAQ reply since then but i still want to know if they’re tryting to avoid and hiding that they still test or they no longer test and are actually cruelty free (sorry about my grammar! English is my 3rd language 🙂

  • Marissa
    October 31, 2017

    I also saw this on fresh’s FAQ does that mean they are cruelty free now? I hope so. What are your thoughts?

  • Istana
    August 16, 2017

    The FAQ has been changed. It only says “fresh does not test products on animals” then It goes on to say that they don’t test the raw material on animals either. Additionally, they are working on formulating new methods of testing products without testing on animals so more companies will become cruelty free!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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