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Cremo’s Cruelty-Free Status is Unclear
Cremo was unable to confirm if its ingredient suppliers or vendors are cruelty-free and don’t test on animals.
As a result, we are unable to classify Cremo as being truly cruelty-free or animal-tested. Therefore, Cremo is listed as Grey Area – Brands with Unclear Policies.
Cremo ’s Animal Testing Policy
While researching to learn more about Cremo’s cruelty-free status, I couldn’t find the brand’s official animal testing policy anywhere on its website.
So I reached out to Cremo to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test their products/ingredients on animals, including when selling in countries that require animal testing (like in mainland China).
And Cremo responded by saying:
“I understand that all the grooming products we make are formulated of plant and plant derived ingredients. We’ve just added 20+ new ones in 2019, so I have not yet confirmed their plant-based status formally, but I’m reasonably confident they are.
I know from previous inquiries that our established shaving and beard care products are vegan.
We do not test our products or raw ingredients on animals. We do not use third parties who test on animals. We do not sell in China.
Our products contain no glutens or parabens or micro-beads.
Lastly, please know that we do sell an imported boar bristle brush. This is not a vegan item.”
Based on Cremo’s email response, the company has confirmed that they do not test their products or ingredients on animals, they do not ask any third parties to test on animals for them, and they do not sell in China where animal testing may be required by law.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.
See below for our complete cruelty-free checklist.
Cremo had answered and addressed almost all of our cruelty-free criteria except for if their ingredient suppliers and manufacturers also do not test on animals and they verify this with documents or certifications.
So, I responded back to their email and asked about their suppliers. Cremo responded by saying:
“Thank you for your email and follow up.
I do not believe we ask our vendors if they test the plant and plant derived ingredients they supply to us on Animals. But I also don’t believe Animal testing is used for such considerations.
I will ask my colleague in manufacturing for his advice.
I wish I had more information for you.”
Unfortunately, Cremo was unable to confirm their vendors and suppliers are cruelty-free as well. For those reasons, we are unable to classify Cremo as being a truly cruelty-free or animal-tested brand.
Therefore, Cremo is listed in our Grey Area Brands List – Brands with Unclear Policies.
Is Cremo Vegan?
In Cremo’s email response, they state some of their products are “vegan” and don’t contain any animal-derived ingredients or by-products. However, because Cremo’s cruelty-free status is unclear, we would not consider any of its products vegan at this time.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.