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What are some of your fave cruelty-free + vegan skincare brands? ๐Ÿฐ๐ŸŒฟโœจ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! ๐Ÿ’– (๐Ÿ“ธ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! ๐Ÿ’ž๐ŸŒฟโœจ (via @inthesoulshine)

The best things in life...

Weekend mood ๐Ÿ’žโœจ
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Weekend mood ๐Ÿ’žโœจ . ....

๐Ÿ†• VEGANCUTS FALL MAKEUP BOX IS HERE! ๐Ÿ‚๐Ÿ’›๐Ÿ“ฆ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! ๐Ÿ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
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Here's a peek inside this season's box:
๐Ÿ’‹ Powder Contour Kit from @aestheticacosmetics
๐Ÿ’‹ Cherry Matte Setting Spray from @pacificabeauty
๐Ÿ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
๐Ÿ’‹ Makeup blending brush from @labeautesoi
๐Ÿ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
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The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! โœจ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. ๐Ÿฆ๐ŸŒฟ
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Have you tried any of these vegan goodies before? ๐Ÿงก Iโ€™m obsessed with the cherry setting spray, it smells sooo good!! ๐Ÿ’
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#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

๐Ÿ†• VEGANCUTS FALL MAKEUP BOX...

๐Ÿ”ฅ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! ๐Ÿ˜
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Whatโ€™s the current situation with Drunk Elephantโ€™s cruelty-free status?๐Ÿ‘‡๐Ÿป
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Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
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Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
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So.. will Drunk Elephant remain Cruelty-Free?
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YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! โœจ๐Ÿ™Œ๐ŸปโœจSwipe ๐Ÿ‘ˆ๐Ÿป to read their response when asked about their cruelty-free standing after the announcement.
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TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but theyโ€™ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
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#crueltyfree #crueltyfreenews #drunkelephant #shiseido

๐Ÿ”ฅ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! ๐ŸฐโœŒ๐Ÿป๐ŸŒฟ

All good things are wild...

Buhaha I need this! ๐ŸŽƒ๐Ÿ‚ and all the other awesome vegan good stuff by @thepunkybunny ๐Ÿ‘ˆ๐Ÿป
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Speaking of vegan candy:
๐Ÿฌ Sour Patch Kids
๐Ÿฌ Twizzlers
๐Ÿฌ Jolly Rancher Hard Candy
๐Ÿฌ Air Heads
๐Ÿฌ Skittles (edit: Including the UK versions!) ๐Ÿฌ Dots
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Let me know what are some of your favourite vegan candy?๐Ÿ‘‡๐Ÿป (๐Ÿ“ธ via @thepunkybunny)

Buhaha I need this! ๐ŸŽƒ๐Ÿ‚...

How often do u do your nails?๐Ÿ’…๐Ÿป I like to do mine 2-3 times a week. โœจ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! ๐Ÿƒ

These are some of my cruelty-free and vegan manicure essentials:
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๐ŸŒฟ Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
๐ŸŒฟ Nail cuticle oil - โ€˜So Rich,  Love Potionโ€™ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
๐ŸŒฟ Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat Iโ€™ve ever used!
๐ŸŒฟ Clear Top Coat by @lovemissfrankie, love this because itโ€™s got a nice, wide-tapered brush which makes application quick and easy!
๐ŸŒฟ Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
๐ŸŒฟ And the color (swipe ๐Ÿ‘ˆ๐Ÿป) I have on today is from @siennabyronbayโ€˜s latest collection, the color is called Serenity โœจ
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#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a ๐Ÿ†• plant-based burger, Vำ’XT Burger! ๐Ÿ” It's currently only available at @ikeacanadaโ€™s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! ๐ŸŒฑ
(Source: LIVEKINDLY)

IKEA Canada launches a ๐Ÿ†•...

Some bunny loves u when u choose cruelty-free! ๐Ÿ’•๐Ÿ‡๐ŸŒฟ .
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๐Ÿ“ธ via @bunnies_.lover

Some bunny loves u when...

5 Lies Your “Cruelty-free” Brand is Telling You

This post may contain affiliate links.

Animal testing for cosmetics sucks and we all would want to see an end to the unnecessary animal cruelty the beauty industry subjects on millions of innocent animals per year to test cosmetics and its ingredients.

The truth is, in most parts of the world, animal testing for cosmetics is not required to prove their safety for humans. But just because it’s not required, doesn’t mean it’s illegal. In recent years, we’ve seen major progress in the EU, India, Israel, and Norway which have all banned the testing of cosmetics and its ingredients on animals, but there is still more work to be done globally.

While we eagerly wait to see a global ban on animal testing for cosmetics, we need be diligent compassionate shoppers and only buy from cosmetic brands that do not test on animals at any stage of product development and distribution.

The problem is, no company will openly admit to ever testing their products on animals, even if you ask them nicely.

Their animal testing policies are filled with loopholes and generic and shady AF claims. And you know what? It’s all done on purpose. Companies want to confuse and keep us in the dark without having to admit their products are tested on animals so that we keep buying from them.

I’ve been blogging about animal testing for cosmetics and cruelty-free beauty for 5+ years now and I can tell you, it has become increasingly challenging trying to decode and decipher a brand’s animal testing policy to ensure they’re cruelty-free.

And I’m here to share with you all some of the common cruelty-free loopholes to look out for when trying to figure out whether a brand is cruelty-free or not.

Loopholes in Products Labelled as “Cruelty-Free”

Be careful with companies claiming their products are “cruelty-free” with unclear statements, vague claims, and convincing bunny logos. When you see a company using any of these claims, be sure to ask for more information. If they don’tย address your concernsย and instead respond with a generic statementย like “we are strongly against animal testing” then proceed with caution as they may be trying to cover something up.

But how are companies allowed to get away with making false claims and lying to us?

Companies can get away with misleading and deceiving cruelty-free claims because there are no standard or legal definitions for the term ‘cruelty-free’. Sadly, the FDA does not regulate or monitor the ‘cruelty-free’ label so companies can use them in whichever way they want.

Don’t worry, I got your back as I’ve taken the guesswork out of trying to spot and decipher some of the most common cruelty-free loopholes used by non-cruelty-free companies.

Below is a list of 5 common cruelty-free labelling loopholes and lies that companies are telling us:

Cruelty-Free Loophole No. 1

Claim: “We do not test on animals”

Some cosmetic brands claim they do not test on animals, however, they may hire others to test their products or its ingredients on animals on their behalf.

This loophole is commonly used by companies choosing to import and sell their products in mainland China where it is required by law for cosmetics to be tested on animals. Companies will try to rationalize that the animal tests administered on their products are being done by a third party or independent laboratories, and not by them.

Just because someone else is doing the crime for you, doesn’t mean you’re innocent and off the hook. Companies need to take responsibility for how and where their products are distributed and the consequences of those decisions. So if a brand wants to sell in mainland China and animal tests are mandatory then they gotta own up to it.

Real-life examples:

However, there are some countries that still believe that animal testing is necessary to ensure the safety of cosmetic products, and require animal testing by law. In those cases, the national governments conduct their own tests of our productsโ€”we do not and will never test on animals ourselves.” (Dr. Brandt)

“In China, where our products are marketed, authorities require that certain imported cosmetics products be tested on animals, considered the best way to guarantee consumer safety. We do not perform these tests, which are done by independent laboratories.” (Guerlain)

“In China, however, animal testing is mandated by law for the official registration andย certificationย of the safety of certainย product categories. In this case, the tests are conducted by local institutionsย authorized by the state notย by the companies selling the product.” (Nivea)


Claim: An unofficial bunny logo

This is a very common marketing ploy. A sweet innocent bunny with perhaps an X across it suggests the company is operating by a bunch of animal-lovers and wouldn’t dare to test their products on animals. But don’t let the cute bunny silhouette deceive you because unless it’s a trademark bunny logo from an established, reputable organization (like the ones below), an adorable bunny on product packaging is deemed meaningless.

certified-cruelty-free-logos

Unofficial bunny logos do not signify or mean anything whereas certified cruelty-free bunny logos have some degree of legitimacy. In order for a company to be certified cruelty-free, they must meet a setย ofย criteria and commit to a strict no animal testing policyย by signing a pledge and showing proof of documents to the issuing organizations.

Whereas unofficial bunny logos is one that someone from the marketing or design department drew up and holds no merit to a brand’s animal testing policy.

Also, be sure to check the organization’s online searchable database to make sure the brand is listed. I’ve seen companies use a trademark cruelty-free bunny logo and wasn’t even approved or listed by the organization before.


Claim: “This product was not tested on animals.”

Cosmetic companies may claim their finished products were not tested on animals, but often times, safety and product testing are done at the ingredient level. So, it’s only half-true when companies claim their products are not tested on animals when in fact, their ingredients were.

You also want to ask whether a company’s raw material suppliers test on animals or not. Unless the company makes all of their own ingredients from scratch and basically have control over their entire manufacturing process to guarantee their ingredients have not been tested on animals, most cosmetic brands have to buy and source their ingredients from a manufacturer or supplier. And those suppliers need to also be cruelty-free too to ensure no animal tests have been conducted throughout the supply chain and manufacturing process.

Real-life example:

We cannot be certain that a raw material supplier has not now or at some time in the past tested an ingredient on animals. We do not knowingly purchase ingredients that have been tested on animals and inquire before purchasing ingredients but some staple ingredients that have been used in products for years may have been tested on animals in the past.” (Peter Thomas Roth)

We do not test our actual products on animals (any testing is undertaken onย individual ingredients), and we do not undertake animal testing in our own laboratories (any studies are conducted by third party laboratories). A few countries still undertake product testing in their government laboratories.” (Tresemme)

โ€œNeoStrata Company, Inc. endeavors to use raw materials that have not been tested by animals. However, NeoStrata Company, Inc. cannot guarantee that all of its raw material suppliers do not conduct any animal testing.โ€(Neostrata)


Claim: “We are Cruelty-Free!”

The term “cruelty-free” is so overused now and, unfortunately, there is no standard or legal definition to what qualifies a product/company to be labeled as cruelty-free. The label, “cruelty-free” can be used by anyone and in whichever way they like without any consequences or liability.

To get around this, avoid asking if a company is cruelty-free and instead, ask detailed questions like, “are your products tested on animals?” and “are your ingredients tested on animals” as well as, “do you ask or hire others to test your products or ingredients on animals on your behalf?”


Claim: “We do not test on animals, except when required by law.”

I’ve seen companies with lengthy animal testing statements proclaiming how much they love animals and would never test their products or its ingredients on animals and how much money they donate to support alternatives to animal test methods but at the very end of the 3000+ word document, it states, “an exception is made if a regulatory authority demands it.”

Claims that a company doesn’t test on animals, except when required by law, has got to be one of the oldest tricks in the book. And companies are definitely catching on to how savvy cruelty-free shoppers are at detecting this loophole that they now completely eliminated the disclaimer from their statement.

This cruelty-free loophole is very common for brands that sell their products in mainland China, where animal testing is required by law for all imported cosmetics. Companies will claim how they are against animal testing but then go on to say that their products may be required to be tested on animals by the Chinese government because they have decided to sell their products in their country.

Companies will try to justify their decision to sell in China by stating these tests are not done by them, but are administered by Chinese officials (sounds like loophole #1 ๐Ÿ˜’). Or they explain how they’re advocating for in-vitro and non-animal test methods in China from within.

Real-life examples:

โ€œNeutrogena doesnโ€™t conduct animal testing of our cosmetic products anywhere in world,ย except in the rare situation where governments or laws require it.โ€ (Neutrogena)

That said, in China, where our products are distributed, authorities may impose random animal testing. We are of course committed to the abolition of this testing and our philosophy is to take action rather than criticise. This is why we fund the IIVS association, which is currently pressuring the Chinese government to practise alternative methods. IIVS is optimistic about the development of testing in China.” (Caudalie)

Blistex fully supports the elimination of inhumane animal testing. We verify the safety and efficacy of our products only on human volunteers and via in-vitro means rather than through animal testing in virtually all markets, including all of North America, South America, Europe, Australia, etc.ย ย We consider the use of product testing on animals unnecessary given the many viable alternatives available to us at this time.The only cases in which such testing may occur on our products is in the rare circumstances when another governmentโ€™s regulators mandate such steps during their registration processes.ย ย But to be clear, we fully support further development of alternatives to animal testing and the continuing efforts of advocates on this issue in the hope that local authorities in those few foreign entities who continue to utilize animal testing protocols can be persuaded to change their course.โ€ (Blistex)

Animal tests on their products and its ingredients can easily be avoided if they choose not to sell in mainland China. But unfortunately, brands are more interested in profits before the welfare of animals.


Don’t get duped into believing a brand is cruelty-free. You can help end animal testing by voting with your consumer dollars and avoid purchasing products that have been tested on animals.

Have you seen a “cruelty-free” company make any of these claims before?

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5 Comments
  • Lanette
    November 5, 2016

    I was really confused, and this answered all my qutsoiens.

  • Maria
    November 3, 2016

    So what more can we do then other then recognize symbols and sending emails that gets automatic answers back? If the company claims to not test on animals, ahoe can you really find out if it’s a lie? And it must illegal to claim something I’m public and do something else behind th or doors.

  • Sarah
    February 7, 2016

    Does Essie and Opi test on animals?

    Ps. Love your blog!

  • Emma Everleigh
    August 27, 2015

    Another thing I often see on packaging is “against animal testing”; while the brand may be “against it”, it does not mean they don’t do it! In this day and age, I would’ve hoped to see animal testing completely banned. xxx

    • Vicky Ly
      August 27, 2015

      YAASS. that’s a good one, Emma! I’ve seen that countless times and it definitely doesn’t mean anything! We’re all ‘against’ animal testing but doing something about it is gonna make the difference! I hear ya, most people are shocked to hear that we’re STILL testing on animals for cosmetics.. just gotta keep doing our part to raise awareness and hopefully we can end it in our lifetime! =)

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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