ELF Cosmetics is a popular drugstore and affordable makeup brand but is ELF cruelty-free and 100% vegan?
Is ELF Cruelty-Free?
Yes, ELF is Cruelty-free! None of ELF’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
ELF has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, and ELF is not sold in stores in mainland China or any other country that may require animal testing by law.
ELF Cosmetics is included on our List of Cruelty-Free Brands.
ELF Sold in China?
There has been some confusion about ELF making and selling their products in China and whether those products are required by law to be tested on animals.
China’s animal testing laws for cosmetics can be confusing. But here’s what you need to know:
All imported cosmetics that are sold in stores in mainland China are required by law to be tested on animals. This only applies to cosmetics that are sold in a physical retail store in mainland China. Cosmetics that have been purchased online and then shipped directly to customers in mainland China are not required by law to be tested on animals.
So in the case with ELF, their products are only sold online and not actually in stores in China, therefore they are not required to test on animals.
“e.l.f. is committed to being 100% cruelty-free and vegan. e.l.f. is only sold online, and not in stores, within China. All products that we sell within China are not tested on animals (and do not require animal testing under Chinese regulations).”
ELF Made in China?
But aren’t ELF products made in China?
Yes, ELF can make their products in China but just as long as they are not selling their products in stores in mainland China, ELF can remain to be cruelty-free!
When it comes to China’s animal testing laws, the big difference between making vs. selling cosmetics in China will determine whether they require animal testing.
Is ELF 100% Vegan?
Yes, ELF Cosmetics is a 100% vegan brand. All of ELF’s products are vegan and don’t contain any animal-derived ingredients or by-products.
Below is ELF’s statement of how none of their products contain animal-derived ingredients.
Is ELF Ethical?
Based in: US
Products made in: China
Unfortunately, I wasn’t able to find any public information on ELF’s sustainability, environmental, and social initiatives.
Giving Back Initiatives: In July 2016, ELF partnered with 5 influencers where proceeds from purchases of the influencers’ favorite ELF products were donated to their chosen animal charities. It looks like this program only ran from July 11 to 31 in 2016.
Ingredients and Formulations Claims: ELF claims their products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. And all of their skincare is also free from sulfates.