Is ELF Cruelty-Free and 100% Vegan?

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Is ELF Cruelty-free and Vegan?

ELF Cosmetics is a popular drugstore and affordable makeup brand but is ELF cruelty-free and 100% vegan?

Is ELF Cruelty-Free?

Yes, ELF is Cruelty-free! None of ELF’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

ELF has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, and ELF is not sold in stores in mainland China or any other country that may require animal testing by law.

ELF Cosmetics is included on our List of Cruelty-Free Brands.

You can find ELF products at or in stores at most drugstores in the US and Canada, as well as, on Amazon.

ELF Sold in China?

There has been some confusion about ELF making and selling their products in China and whether those products are required by law to be tested on animals.

China’s animal testing laws for cosmetics can be confusing. But here’s what you need to know:

All imported cosmetics that are sold in stores in mainland China are required by law to be tested on animals. This only applies to cosmetics that are sold in a physical retail store in mainland China. Cosmetics that have been purchased online and then shipped directly to customers in mainland China are not required by law to be tested on animals.

So in the case with ELF, their products are only sold online and not actually in stores in China, therefore they are not required to test on animals.

e.l.f. is committed to being 100% cruelty-free and vegan. e.l.f. is only sold online, and not in stores, within China. All products that we sell within China are not tested on animals (and do not require animal testing under Chinese regulations).

ELF Made in China?

But aren’t ELF products made in China?

Yes, ELF can make their products in China but just as long as they are not selling their products in stores in mainland China, ELF can remain to be cruelty-free!

When it comes to China’s animal testing laws, the big difference between making vs. selling cosmetics in China will determine whether they require animal testing.

Is ELF 100% Vegan?

Yes, ELF Cosmetics is a 100% vegan brand. All of ELF’s products are vegan and don’t contain any animal-derived ingredients or by-products.

Below is ELF’s statement of how none of their products contain animal-derived ingredients.

ELF Vegan Status

Is ELF Ethical?

Based in: US

Products made in: China

Unfortunately, I wasn’t able to find any public information on ELF’s sustainability, environmental, and social initiatives.

Giving Back Initiatives: In July 2016, ELF partnered with 5 influencers where proceeds from purchases of the influencers’ favorite ELF products were donated to their chosen animal charities. It looks like this program only ran from July 11 to 31 in 2016.

Ingredients and Formulations Claims: ELF claims their products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. And all of their skincare is also free from sulfates.

What do you think?

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  • Kat
    February 21, 2019

    I have recently seen new, white brushes by elf that I couldn’t tell if they were vegan or not. Unlike their other brushes, labelled “vegan” or “synthetic,” these are described as being made from “cruelty-free hair.”

  • Sim
    January 13, 2019

    I recognize this is an old post, but I recently acquired a lipstick by e.l.f., to which the ingredient “beeswax” was listed on the makeup FYI. The lipstick did have the leaping bunny label.

    • Vicky Ly
      January 14, 2019

      Hi Sim,
      Would you be able to tell me which ELF lipstick you’re referring to? and what shade it was? I’ll have to look into this.
      And perhaps did it say “synthetic beeswax”? I know some of ELF’s lipsticks do contain synthetic beeswax which is considered vegan. But I’d be happy to look into this some more and update this post if some of ELF products use beeswax now.

      Also, please note that Leaping Bunny only implies the product and company does not test on animals. They do not look into whether products are vegan (do not contain any animal-derived ingredients) in order to become certified Leaping Bunny.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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