Last Updated: January 17, 2022

How Ethical Is Prima?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Prima's ethics and initiatives.

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Ethical Analysis

Is Prima cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Prima’s policies.
Prima is cruelty-free. None of Prima’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Prima products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Prima is a certified B Corporation and 100% carbon neutral across their entire operations and supply chain. Prima also has strict standards for sourcing their hemp, explaining all of their hemp biomass is naturally grown using organic principles as defined by the United States National Organic Program. And Prima maintains standards of accountability and reporting for their supply chain partners, evaluating and auditing their working conditions, environmental practices, and labor policies.

In addition, Prima’s product comes in glass packaging and their paper packaging is FSC or SFI certified.
Prima states 85% of their packaging is recyclable, 75% of packaging is glass, and 14% of packaging is made from recycled materials. They also claim they only use plastic when absolutely necessary and 100% of their paper packaging is either FSC or SFI certified for sustainable fibers.

Check their website’s product descriptions to see a detailed breakdown of what each component of their packaging is made of.

About Prima

Prima offers pure, potent hemp and botanical-based products for skincare, therapeutic body care, and holistic wellness.
PRODUCTS: Bath & Body Care, Skincare


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Prima cruelty-free products at

Prima is Cruelty-Free

Prima has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Prima to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Prima’s website about its animal testing policy:

Is Prima Cruelty-Free?

What About China’s Animal Testing Laws?

Prima has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“we don’t sell any of our products in China”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Prima is 100% Vegan

Prima has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a screenshot of what’s currently stated on Prima’s website about its vegan claims:

Is Prima Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Prima’s products made?

Prima states on its website,

“Our products are crafted and batched in California.”

I hope this article helped you to understand Prima’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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