Last Updated: January 14, 2022

How Ethical Is Naturtint?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Naturtint's ethics and initiatives.

Ethical Analysis

Is Naturtint cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Naturtint’s policies.
Naturtint is cruelty-free. None of Naturtint’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Naturtint products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Naturtint claims they’re committed to using “the highest quality ingredients and with the most ethical and environmentally conscious manufacturing practices.” Additionally, many of Naturtint’s products are certified with EcoCert, the global leader in the certification of organic farming and cosmetics.
Naturtint’s products come in plastic bottles but they’re working on reducing their use of plastic by using recyclable tubes and removing the plastic pouch their gloves usually come in. And their paper packaging is FSC certified.

About Naturtint

Naturtint offers a full line of eco-conscious hair-care solutions, scientifically formulated by women for gorgeous hair and cleaner beauty.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Naturtint is Cruelty-Free

Naturtint has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Naturtint to be Cruelty-Free.

Below is a snippet of the email response I received from Naturtint:

“Naturtint does not, nor any of the suppliers, test on animals or use any animal products in the ingredients or production of the product.”

What About China’s Animal Testing Laws?

Naturtint has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“Naturtint is also not sold in China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Naturtint is 100% Vegan

Naturtint has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

I hope this article helped you to understand Naturtint’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

4 thoughts on “Naturtint”

    1. Hmm… I checked the ingredient list and I don’t see Honey listed but it may be hidden as an ingredient in “Fragrance”. I also see on Naturtint’s website that this product has the “vegan and cruelty free” icon. I’ll reach out to them to get clarification.

      Thanks for bringing this to my attention! =)

    2. I just heard back from Naturtint. They claim the Nourishing Shampoo and Conditioner Bar is vegan, stating “According to manufacturer statement this parfum is suitable for vegans/vegetarians.”

  1. Hi, I work for Naturtint in the UK and can assure you the 2-in-1 Shampoo Bars are ALL vegan. Feel free to email us at [email protected] if you ever need anything clarifying about the brand – we’re proud to be suitable for vegans and are always happy to help.

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