Kiss My Face

Last Updated: February 4, 2022

How Ethical Is Kiss My Face?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Kiss My Face's ethics and initiatives.

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Ethical Analysis

Is Kiss My Face cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Kiss My Face’s policies.
Kiss My Face is cruelty-free. None of Kiss My Face’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Kiss My Face’s products are vegan but they have some vegan options.
Kiss My Face claims they use “sustainable, plant based ingredients.” However, it’s not clear, from their website, what exactly “sustainable” means to them and what their sustainable ingredient sourcing and policies are.
Kiss My Face products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Kiss My Face

Kiss My Face prides itself on wholesome personal care products for the entire family.
PRODUCTS: Bath & Body Care, Sun Care, Oral Care
CERTIFICATIONS: Cruelty Free International

Kiss My Face

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Kiss My Face cruelty-free products at Walmart and Amazon.

Kiss My Face is Cruelty-Free

Kiss My Face has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Kiss My Face to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Kiss My Face’s website about its animal testing policy:

Is Kiss My Face Cruelty-Free?

What About China’s Animal Testing Laws?

Kiss My Face has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Kiss My Face is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Kiss My Face, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Kiss My Face products are vegan?

All of Kiss My Face’s vegan products are clearly marked on their website. Their homepage also says, all of their products are vegan “except Goat Milk collection, organic sunscreens (containing beeswax) and Maskne Rescue (containing encapsulated probiotic kefir)”

The following is a screenshot of what’s currently stated on Kiss My Face’s website about its vegan claims:

Is Kiss My Face Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Kiss My Face’s products made?

I asked Kiss My Face where their products are manufactured and they told me:

“All in the USA except for the olive oil soap, which comes from Greece.”

I hope this article helped you to understand Kiss My Face’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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