Last Updated: January 14, 2022

How Ethical Is Londontown?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Londontown's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Londontown cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Londontown’s policies.
Londontown is cruelty-free. None of Londontown’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Londontown’s products are vegan but they have some vegan options.
Londontown is committed to working with suppliers that care for its people and the environment. They also claim they’re continuously improving their practices in responsible, ethical sourcing.
Londontown has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
Londontown nail polish is packaged in glass bottles with minimal plastic. Other product packaging is made with 100% sugarcane or post-consumer recycled plastic.

All secondary packaging is recyclable and they’re committed to reducing or eliminating secondary packaging. And orders are shipped with 70% PCR tissue paper and recycled kraft paper.

About Londontown

Indulge in high-quality polish & care that simultaneously colors and treats nails with Londontown’s nail polish and nail care products.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Londontown cruelty-free products at, Ulta, and Amazon.

Londontown is Cruelty-Free

Londontown has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Londontown to be Cruelty-Free.

What About China’s Animal Testing Laws?

Londontown has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“At the moment we don’t have a distributor in CHINA.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Londontown is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Londontown, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Londontown products are vegan?

All of Londontown’s vegan products are clearly marked on their website.

The following is a snippet of the email response I received from Londontown when I asked if all of their products are vegan:

“All Londontown lakurs are vegan. All kur except Restorative Nail Cream, Fresh Glow Cuticle Remover & Serum is vegan.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Londontown’s products made?

Londontown states on its website:

“Londontown lakurs and kurs are manufactured in the USA”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Londontown if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.

I hope this article helped you to understand Londontown’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *