Last Updated: January 28, 2022

How Ethical Is POPbeauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of POPbeauty's ethics and initiatives.

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Ethical Analysis

Is POPbeauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on POPbeauty’s policies.
POPbeauty is cruelty-free. None of POPbeauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of POPbeauty products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
POPbeauty claims they’re committed to using “responsibly sourced ingredients”. However, it’s not clear what exactly responsibly sourced means to them or what their ingredient sourcing policy is.

Also, POPbeauty claims their packaging is recyclable and sourced from certified sustainably managed forests or made of recycled materials. But it’s not clear from their product descriptions, what recycled materials are used in each packaging.
POPbeauty claims they always ask their suppliers to use ingredients that have been ethically and sustainably sourced. However, it’s unclear where their mica is sourced or mined from and how they trace or audit to ensure no child labor was involved. See their ethical mica mining policy here.
POPbeauty products come in plastic packaging. They claim to use “recycled materials” but it’s unclear what those recycled materials are and where they use them.

About POPbeauty

POPbeauty takes the guesswork out of your beauty routine with easy skincare solutions and makeup for cheeks, eyes, and lips!
PRODUCTS MADE IN: All over the world
PRODUCTS: Makeup, Skincare, Nails
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

POPbeauty is Cruelty-Free

POP beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider POPbeauty to be Cruelty-Free.

Below is a screenshot of what’s currently stated on POPbeauty’s website about its animal testing policy:

Is POPBeauty Cruelty-Free?

What About China’s Animal Testing Laws?

POPbeauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“POPBeauty is not sold in mainland China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

POPbeauty is 100% Vegan

POPbeauty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are POPbeauty’s products made?

I asked POPbeauty where their products are manufactured and they told me:

“Pop products are made all over the world. You can locate where a product is made on the label below the ingredient listing.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked POPbeauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“We always ask our suppliers to use ingredients that have been ethically and sustainably sourced. Please note we also only work with suppliers who follow Good Manufacturing Practices (GMP) standards as implemented by the FDA”

I hope this article helped you to understand POPbeauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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