Last Updated: January 13, 2022

How Ethical Is EcoTools?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of EcoTools' ethics and initiatives.

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Ethical Analysis

Is Ecotools cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on EcoTools’ policies.
EcoTools is cruelty-free. None of EcoTools’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of EcoTools products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
EcoTools’s brushes are made of recycled aluminum and renewable bamboo materials. They claim their body and bath products are made using ethically harvested plant-based or recycled materials. And their plastic packaging is made from recycled PET.
EcoTools uses recycled aluminum and recycled plastic in their products. And they launched a biodegradable beauty sponge. EcoTools also claims their packaging is made of biodegradable paper when planted into a composting environment. But where they are not able to eliminate plastic, they choose to use plastic made from recycled PET and that is recyclable.

EcoTools states they’re committed to reducing their use of virgin plastic and claims their new packaging contains 88% less plastic.

About EcoTools

EcoTools produces 100% cruelty-free and vegan synthetic makeup brushes, sponges, applicators, and bath accessories that are both stylish and eco-friendly.
PRODUCTS: Makeup Brushes


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find EcoTools cruelty-free products at Ulta, Target, Walmart, on,, and Amazon.

EcoTools is Cruelty-Free

EcoTools has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider EcoTools to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

EcoTools is 100% Vegan

EcoTools has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Our makeup brushes, sponges, hair brushes, & bath products are never tested on animals and made of 100% Vegan and Cruelty Free materials.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are EcoTools’s products made?

Where are EcoTools® products made?
EcoTools products are primarily made in Asia and we could not appreciate our partners more. Our manufacturers are held to the highest of standards of both ethics and quality and are submitted through a rigorous inspection and audit process before they can work as our partner.
PPI Beauty and our suppliers follow all regulations and adhere to all local laws of every country we currently do business.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

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