Keys Soulcare

Last Updated: January 23, 2023

Is Keys Soulcare Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Keys Soulcare's ethics and initiatives.

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Ethical Analysis

Is Keys Soulcare cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Keys Soulcare’s policies.
Keys Soulcare is cruelty-free. None of Keys Soulcare’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Keys Soulcare’s products are vegan, but they have some vegan options.
Keys Soulcare claims, “As the first beauty company to utilize a Fair Trade Certified™ factory, we hope to create a standard in the industry for social and environmental responsibility, empowerment and economic development.”
I am currently awaiting Keys Soulcare’s response regarding their ethical mica mining policy.
Some of Keys Soulcare products come in plastic packaging. And I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Keys Soulcare

Dermatologist-developed clean skincare and wellness brand co-created by Alicia Keys that offers serious skincare and soul-nurturing rituals for the whole self.
COMPANY BASED IN: USA
PRODUCTS: Skincare, Bath & Body Care, Makeup
CERTIFICATIONS: Leaping Bunny, PETA-Certified

Keys Soulcare

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Keys Soulcare Cruelty-Free?

🐰 Keys Soulcare is a cruelty-free brand. None of Keys Soulcare’s ingredients or products are tested on animals. Keys Soulcare has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Keys Soulcare Test on Animals?

When asking, does Keys Soulcare test on animals? We must look beyond to ensure none of Keys Soulcare’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Keys Soulcare confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Keys Soulcare confirmed all their ingredient suppliers do not test on animals
  • ✓ Keys Soulcare confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Keys Soulcare is a truly cruelty-free brand by our standards.

What is Keys Soulcare’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Keys Soulcare’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Keys Soulcare has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Keys Soulcare Certified Cruelty-Free?

Keys Soulcare is certified cruelty-free by Leaping Bunny and PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Keys Soulcare Vegan?

⭐️ Keys Soulcare is NOT an entirely vegan brand. But Keys Soulcare offers some vegan options that are free of animal products.

How to know which of Keys Soulcare’s products are vegan?

All of Keys Soulcare’s vegan products are clearly marked on their website.

The following is a screenshot of what’s currently stated on Keys Soulcare’s website about its vegan claims:

Where to buy Keys Soulcare? Check out Sephora and Ulta!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Keys Soulcare if their mica is ethically sourced without the use of child labor and I’m currently waiting for their response.


I hope this article helped you to understand Keys Soulcare’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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