Last Updated: June 27, 2023

How Ethical Is Solidu?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Solidu's ethics and initiatives.

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Ethical Analysis

Is Solidu cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Solidu’s policies.
Solidu is cruelty-free. None of Solidu’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Solidu’s products are vegan, but they have some vegan options.
It is unclear where Solidu’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved. See their ethical mica mining policy here.
Solidu packaging is plastic-free and paper-free.

About Solidu

Solidu create ethical, innovative & waterless beauty products packaged in 100% backyard compostable boxes.
PRODUCTS: Hair Care, Bath & Body Care


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Solidu Cruelty-Free?

🐰 Solidu is a cruelty-free brand. None of Solidu’s ingredients or products are tested on animals. Solidu has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Solidu Test on Animals?

When asking, does Solidu test on animals? We must look beyond to ensure none of Solidu’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Solidu confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Solidu confirmed all their ingredient suppliers do not test on animals
  • ✓ Solidu confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Solidu is a truly cruelty-free brand by our standards.

What is Solidu’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Solidu’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Solidu has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We have never tested our products on animals nor have worked in markets where this is a requirement, including mainland China.”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Solidu Certified Cruelty-Free?

Solidu is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.

Although Solidu is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.

Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Solidu Vegan?

⭐️ Solidu is NOT an entirely vegan brand. But Solidu offers some vegan options that are free of animal products.

How to know which of Solidu products are vegan?

All of Solidu’s vegan products are clearly marked as “Suitable for Vegans” on their website.

The following is a screenshot of what’s currently stated on Solidu’s website about its vegan claims:

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Solidu if their mica is ethically sourced without the use of child labor and they responded by stating,

“As a very small company, we are currently not able to control the whole supply chain for compliance and to perform audits and compliance checks. This is simply not feasible at our current stage. We are a small startup and a team of only 10 people.

Even though the vast majority of our raw material suppliers provide documentation regarding their ingredients and their origin, however, some smaller suppliers do not have all the paperwork.

That being said, I need to check for more information about the mica we are using. Our R&D team is currently on holiday, so let me get back to you with more information in the upcoming weeks if that’s OK.”

However, I never heard back from them again.

I hope this article helped you to understand Solidu’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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