Last Updated: January 31, 2022

How Ethical Is OUAI (P&G)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of OUAI’s ethics and initiatives.

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Ethical Analysis

Is OUAI cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on OUAI’s policies.
OUAI is cruelty-free, but OUAI will soon be owned by P&G, a parent company that is NOT cruelty-free.
Not all of OUAI’s products are vegan but they have some vegan options.
OUAI uses recyclable plastics whenever and as much as possible. They also claim they “only work with vendors committed to sustainable methods.” OUAI offers refill pouches which they claim uses 60% less plastic than bottles, require less manufacturing and transport, generate less CO2, and take up less room in landfills.
OUAI products come in plastic packaging, some of which are fully or partially recyclable. They break down which products are recyclable here. OUAI also offers refill pouches made with 60% less plastic than bottles.

About OUAI (P&G)

OUAI offers a full selection of hair, body and fragrance products developed with high quality ingredients to boost your hair and skincare goals. Founded by celebrity hairstylist Jen Atkin.
PRODUCTS: Hair Care, Bath & Body Care, Fragrances


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find OUAI hair care products at Sephora, Amazon, Ulta, and Cult Beauty.

OUAI is *Cruelty-Free

OUAI has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider OUAI to be *Cruelty-Free.

2021 Update: P&G recently announced they signed an agreement to acquire OUAI. P&G is NOT a cruelty-free corporation.

*OUAI will be acquired by P&G, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that P&G will soon own OUAI.

Ouai’s animal testing policy

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

But OUAI has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

OUAI is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of OUAI, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of OUAI products are vegan?

All of OUAI’s vegan products are clearly marked on their website.

Which of OUAI Products is Vegan?

As of 2021, I will no longer be regularly updating this list of OUAI’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

Below is a list of OUAI products that are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by OUAI.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are OUAI’s products made?

OUAI products are developed and produced in the United States.”

I hope this article helped you to understand OUAI’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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