Is OUAI Cruelty-Free? | OUAI Vegan Product List (2020)

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Is OUAI Cruelty-Free and Vegan?

OUAI was founded by celebrity hairstylist, Jen Atkins and they’re known for their effortlessly cool hair products, but is OUAI cruelty-free and vegan?

Is OUAI Cruelty-Free?

Yes, OUAI is Cruelty-free! None of OUAI’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

OUAI states on their website that they do not test their products, ingredients, or formulations on animals and do not authorize others to test on their behalf. In addition, OUAI products are not sold in any physical retail stores in mainland China or any other country that may require animal testing by law.

Ouai’s animal testing policy

OUAI is included on our List of Cruelty-Free Brands.

You can find OUAI hair care products at Sephora, Amazon, Ulta, and Cult Beauty.

Is OUAI Vegan?

Not all of OUAI’s products are vegan as some of their products contain beeswax and their supplements contain fish oil. However, OUAI does offer some vegan options.

Please reference below for a list of OUAI vegan products.

Which of OUAI Products is Vegan?

Below is a list of OUAI products that are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by OUAI.

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at to let me know.

Get to Know OUAI

Based in: US

Products made in: US

Sustainability & Environmental Initiatives: N/A

Eco-Friendly Packaging Initiatives: OUAI bottles and caps can be recycled. OUAI states, “they are made with PCR (post consumer-resin) which are the recycled materials from existing PET bottles and other plastics. It is an environmentally friendly packaging used to support recycling programs, consumer demand and to reduce impact on landfills.” In addition, OUAI also sells refill pouches where they claim to use approximately 60% less plastic than rigid plastic bottles.

Giving Back Initiatives: N/A

Ingredients and Formulations Claims: OUAI Haircare products are produced without parabens, phthalates, and sulfates.

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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