Last Updated: January 20, 2022

How Ethical Is heroine.nyc?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of heroine.nyc's ethics and initiatives.

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Ethical Analysis

Is heroine.nyc cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on heroine.nyc’s policies.
heroine.nyc is cruelty-free. None of heroine.nyc’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of heroine.nyc products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
heroine.nyc does not claim or market itself as a sustainable company.
heroine.nyc claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
heroine.nyc packaging has some plastic components. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About heroine.nyc

heroine.nyc’s goal is to make nail polish that you will love and to create the best possible products for you and with you!
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified


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heroine.nyc is Cruelty-Free

heroine.nyc has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider heroine.nyc to be Cruelty-Free.

“Heroine.nyc is a cruelty-free brand, which means we do not test our products or any of their ingredients on animals. We have been certified by PETA as well as The Leaping Bunny as a cruelty-free and vegan company, which we are very proud of!”

What About China’s Animal Testing Laws?

heroine.nyc has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

heroine.nyc is 100% Vegan

heroine.nyc has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from heroine.nyc when I asked if all of their products are vegan:

“Yes, our products are all 100% vegan. This is something that is very important to us!”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are heroine.nyc’s products made?

Heroine.nyc states on its website,

“It’s is made in the USA”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked heroine.nyc if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our polishes do contain mica, but it is ethically sourced and there is no child labor involved.

Our brand is certified not only by PETA, but also by The Leaping Bunny. Both of these certifications require our suppliers to regularly provide extensive documentation on how and where ingredients are sourced and processed, in order for us to keep our certifications.”

I hope this article helped you to understand heroine.nyc’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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