Novel Skincare

Last Updated: January 12, 2022

How Ethical Is Novel Skincare?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Novel Skincare's ethics and initiatives.

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Ethical Analysis

Is Novel Skincare cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on Novel Skincare’s policies.
Novel Skincare is cruelty-free. None of Novel Skincare’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Novel Skincare products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Novel Skincare is committed to using natural ingredients and “a high percentage of organic ingredients.” Novel Skincare claims they “research to make sure our ethics align with those we source from.” However, it’s not clear, from their website, what their ethical sourcing policy or standards are.
Novel Skincare’s products don’t seem to contain mica.
Novel Skincare products come in recyclable plastic packaging.

About Novel Skincare

Novel Skincare looks at your lifestyle first, then curates organic, natural and vegan skincare for you to use at home while offering a novel approach to skincare.
PRODUCTS: Skincare, Bath & Body Care

Novel Skincare

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Novel Skincare is Cruelty-Free

Novel Skincare has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Novel Skincare to be Cruelty-Free.

Are your products cruelty free?
Yes. We are opposed to all forms of animal testing.  No animal testing is carried out on our products. We only work with suppliers that share our values and have policies in place.”

What About China’s Animal Testing Laws?

Novel Skincare has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Do you sell your products in China?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Novel Skincare is 100% Vegan

Novel Skincare has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Are your products suitable for Vegans?
Yes. All of our products are suitable for vegans. We never use animal bi-products or products which contain beeswax & honey .”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Novel Skincare’s products made?

Novel Skincare states on its website:


I hope this article helped you to understand Novel Skincare’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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