Awake Skincare (Kose)

Last Updated: May 24, 2021

Is Awake Skincare (Kose) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Awake's ethics and initiatives.

Ethical Analysis

Is Awake cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Awake’s policies.
Awake is *cruelty-free, but Awake is owned by Kose, a parent company that is NOT cruelty-free.
Not all of Awake’s products are vegan but they have some vegan options.
Awake does not claim or market itself as a sustainable company.
Awake products come in plastic packaging. And I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Awake Skincare (Kose)

Awake Skincare is the sister skincare brand of Tarte Cosmetics.
COMPANY BASED IN: USA
PRODUCTS MADE IN: TBD
PRODUCTS: Skincare
CERTIFICATIONS: PETA-Certified

Awake Skincare (Kose)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Awake is Cruelty-Free

Awake Skincare has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Awake to be *Cruelty-Free.

*Awake is owned by Kose, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Kose owns Awake Skincare.

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But Awake has confirmed they only sell online and not in retail stores in mainland China; therefore, they are not required to test on animals.

“Currently we do not have authorized retailers in mainland China”

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Awake is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Awake, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Awake products are vegan?

Awake marks all of its vegan products on its website.

Are your products vegan?
Many of our products are vegan! At the bottom of every product page on AwakeBeauty.com there is an ingredient listing where you can find the ingredients to the products you’re interested in. Awake cannot guarantee that any ingredients or products were produced in an allergen-free environment.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

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