Last Updated: May 18, 2023

How Ethical Is BRITE?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of BRITE's ethics and initiatives.

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Ethical Analysis

Is BRITE cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on BRITE’s policies.
BRITE is cruelty-free. None of BRITE’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of BRITE’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
BRITE claims they “work with ethical factories that provide safe work environments for their employees and who pay their employees a living wage.” They also claim to be committed to having manufacturing processes that “minimize the impact on the environment”.

However, it’s not clear what their environmental manufacturing or sustainability initiatives and policies are.
BRITE products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.


BRITE offers ethical vegan hair color products.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find BRITE cruelty-free products at Target and Ulta.

BRITE is Cruelty-Free

Brite Organix has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider BRITE to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

BRITE is 100% Vegan

BRITE has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Absolutely, all of our products are 100% vegan friendly. We don’t use any animal products.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are BRITE’s products made?

I asked BRITE where their products are manufactured and they told me:

“Thanks for reaching out about Brite! All of our Brite products are formulated in Australia and then manufactured in a family-run factory in China (which we visit every few months in a non COVID time).

China was chosen, as it is centrally located to many of our trading partners.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

I hope this article helped you to understand BRITE’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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