DefineMe Fragrances

Last Updated: January 13, 2022

How Ethical Is DefineMe Fragrances?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of DefineMe Fragrances's ethics and initiatives.

Ethical Analysis

Is DefineMe Fragrances cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on DefineMe’s policies.
DefineMe is cruelty-free. None of DefineMe’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of DefineMe products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
To minimize their carbon footprint, DefineMe’s products are manufactured locally in Southern California. And their packaging is deliberately minimal and designed to be recycled, refilled, or repurposed.
DefineMe’s packaging is minimal and their bottles are either recyclable or refillable. Their boxes are made from FSC-certified paper and printed using vegetable-based and soy inks. DefineMe also states they’re working on refills.

About DefineMe Fragrances

DefineMe Fragrances was founded in 2015 with the intention to create scents that empower women to practice self-love, creativity, gratitude, wanderlust, free-spiritedness, and strength.
PRODUCTS: Fragrances, Bath & Body Care

DefineMe Fragrances

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find DefineMe Fragrances cruelty-free products at, Ulta, and Amazon.

DefineMe Fragrances is Cruelty-Free

DefineMe has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider DefineMe Fragrances to be Cruelty-Free.

What About China’s Animal Testing Laws?

DefineMe Fragrances has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not sell in Mainland China and will never sell anywhere that requires animal testing in order to do so.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

DefineMe Fragrances is 100% Vegan

DefineMe has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“All of our Products are 100% Vegan. No exceptions.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are DefineMe’s products made?

When I asked DefineMe Fragrances if all of their products are made in the USA, they told me:

“Yes, we manufacture EVERYTHING in Southern California!!”

I hope this article helped you to understand DefineMe Fragrances’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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