r.e.m. beauty

Last Updated: January 5, 2023

How Ethical Is r.e.m. beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of r.e.m. beauty's ethics and initiatives.

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Ethical Analysis

Is r.e.m. beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on r.e.m. beauty’s policies.
r.e.m. beauty is cruelty-free. None of r.e.m. beauty’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of r.e.m. beauty’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
r.e.m. beauty claims 80% of its products either use PCR materials or are recyclable. The company states it continues to strive and build upon new sustainable technologies and ways to make each package as sustainable as possible. In addition, r.e.m. beauty’s post-consumer paper boxes are 100% FSC-Certified and made using wind energy.

r.e.m. beauty also claims all of its “product suppliers must adhere to high standards for employee working conditions and specifically prohibit involuntary or forced labor, human trafficking, child labor, and harrassement and abuse.”
r.e.m. beauty claims all their suppliers must sign a code of conduct which explicitly prohibits forced labor. See their ethical mica mining policy here.
r.e.m. beauty products come in plastic packaging which the brand claims 80% of its products either use PCR materials or are recyclable.

About r.e.m. beauty

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA, Italy, Indonesia, Korea
PRODUCTS: Makeup, Skincare
CERTIFICATIONS: N/A

r.e.m. beauty

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Is r.e.m. beauty Cruelty-Free?

🐰 r.e.m. beauty is a cruelty-free brand. None of r.e.m. beauty’s ingredients or products are tested on animals. r.e.m. beauty has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does r.e.m. beauty Test on Animals?

When asking, does r.e.m. beauty test on animals? We must look beyond to ensure none of r.e.m. beauty’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ r.e.m. beauty confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ r.e.m. beauty confirmed all their ingredient suppliers do not test on animals
  • ✓ r.e.m. beauty confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, r.e.m. beauty is a truly cruelty-free brand by our standards.

What is r.e.m. beauty’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on rem beauty’s website about its animal testing policy:

What About China’s Animal Testing Laws?

r.e.m. beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“additionally, there are no rem products sold in china.”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is r.e.m. beauty Certified Cruelty-Free?

r.e.m. beauty is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.

Although r.e.m. beauty is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.

Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is r.e.m. beauty Vegan?

⭐️ r.e.m. beauty is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

The following is a screenshot of what’s currently stated on r.e.m. beauty’s website about its vegan claims:

Where to buy r.e.m. beauty? Check out Ulta!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are r.e.m. beauty’s products made?

r.e.m. beauty states on its website:

where are your products manufactured?
our products are manufactured under the highest of standards in the u.s., italy, indonesia and korea. for more details, check each product page on rembeauty.com or the product packaging.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked r.e.m. beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“r.e.m. beauty takes a very strong stand against child labor—and forced labor of any kind. all of our cosmetic suppliers are required to sign an r.e.m. beauty code of conduct which explicitly prohibits forced labor in the manufacture, contracting, or subcontracting of products. we also conduct third-party audits to ensure our suppliers are in compliance with our code of conduct.”


I hope this article helped you to understand r.e.m. beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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