GXVE by Gwen Stefani

Last Updated: January 13, 2023

How Ethical Is GXVE by Gwen Stefani?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of GXVE by Gwen Stefani's ethics and initiatives.

Ethical Analysis

Is GXVE cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on GXVE’s policies.
GXVE is cruelty-free. None of GXVE’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of GXVE’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
GXVE claims its products are made with sustainable materials like FSC-Certified paperboard, PCR plastic, and glass. However, other than packaging, I couldn’t find additional information on GXVE’s website about any of its other sustainability practices or initiatives.
GXVE claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.
GXVE’s packaging is made from recyclable PCR-plastic or glass. GXVE also claims some of its products are refillable and that they’ll begin launching refills on select products in 2023.

About GXVE by Gwen Stefani

Get Gwen Stefani’s iconic glam with her easy-to-use, artistry-level formulas with amped-up color payoff and major staying power. Bold, clean makeup & performance that won’t miss a beat.
COMPANY BASED IN: USA
PRODUCTS MADE IN: US, Italy, Japan, Czech Republic
PRODUCTS: Makeup
CERTIFICATIONS: Leaping Bunny

GXVE by Gwen Stefani

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is GXVE Cruelty-Free?

🐰 GXVE by Gwen Stefani is a cruelty-free brand. None of GXVE’ ingredients or products are tested on animals. GXVE has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does GXVE Test on Animals?

When asking, does GXVE test on animals? We must look beyond to ensure none of GXVE’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ GXVE confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ GXVE confirmed all their ingredient suppliers do not test on animals
  • ✓ GXVE confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, GXVE is a truly cruelty-free brand by our standards.

What is GXVE’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on GXVE’s website about its animal testing policy:

What About China’s Animal Testing Laws?

GXVE has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is GXVE Certified Cruelty-Free?

GXVE is certified cruelty-free by Leaping Bunny.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is GXVE Vegan?

⭐️ GXVE is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

The following is a screenshot of what’s currently stated on GXVE’s website about its vegan claims:

Where to buy GXVE Beauty? Check out Sephora!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are GXVE’s products made?

GXVE states on its website,

“Where are your products manufactured?

GXVE Beauty works with the top cosmetics manufacturing facilities globally. The country of origin can be found on the product’s box and container, we’ll also list them below:

UNITED STATES
– ANAHEIM SHINE
– LINE IT UP
– EYE SEE IN COLOR
– ALL TIME PRIME
– BUBBLE POP ELECTRIC

ITALY 
– ORIGINAL ME
– I’M STILL HERE
– XTRA SAUCE

JAPAN 
– MOST DEF
– HELLA ON POINT
– POUT TO GET REAL

CZECH REPUBLIC
– ANAHEIM LINE”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked GXVE if their mica is ethically sourced without the use of child labor and they responded by stating,

“GXVE Beauty only works with suppliers that are certified members of the Responsible Mica Initiative. You can learn more about the Responsible Mica Initiative and their standards here; https://responsible-mica-initiative.com/.”


I hope this article helped you to understand GXVE’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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