NYX (L’Oreal)

Last Updated: January 7, 2022

Is NYX (L’Oreal) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of NYX Cosmetics’ ethics and initiatives.

Ethical Analysis

Is NYX cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on NYX’s policies.
NYX is cruelty-free but NYX is owned by L’Oreal, a parent company that is NOT cruelty-free.
Not all of NYX’s products are vegan, but they have some vegan options.
NYX does not claim or market itself as a sustainable company.
When I asked NYX about their ethical mica mining policy, they sent me a link to their parent company, L’Oreal’s sustainable purchasing policy.
NYX products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About NYX (L’Oreal)

NYX Professional Makeup offers a full range of beauty products at affordable prices and they’re available at most drugstores.
COMPANY BASED IN: USA
PRODUCTS MADE IN: Won’t disclose
PRODUCTS: Makeup, Lashes, Makeup Brushes
CERTIFICATIONS: PETA-Certified

NYX (L’Oreal)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find NYX products at nyxcosmetics.com, Target, Ulta, Walmart, and Amazon.

NYX is *Cruelty-Free

NYX has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider NYX to be *Cruelty-Free.

*NYX is owned by L’Oreal, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that L’Oreal owns NYX.

Below is a screenshot of what’s currently stated on NYX’s website about its animal testing policy:

Is NYX Cruelty-Free?
NYX Animal Testing Policy

What About China’s Animal Testing Laws?

NYX has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

NYX is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of NYX, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on NYX’s website about its vegan claims:

Is NYX Vegan?

How to know which of NYX’s products are vegan?

All of NYX’s vegan products are clearly marked on their website. See below for an example. You can also find a list of their vegan products here: https://www.nyxcosmetics.com/featured/vegan/

NYX Vegan Product List

As of 2021, I will no longer be regularly updating this list of NYX’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

Below is a list of NYX products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Face – NYX Vegan

Face Primer & Setting

Foundation

Concealer

Bronze, Contour & Highlight

Blush


Eye Makeup – NYX Vegan

Eyeliner

Mascara

Eye Primer

Eyeshadow & Palettes

Eyebrows


Lips – NYX Vegan


Makeup Remover

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are NYX’s products made?

I asked NYX where their products are manufactured and they told me:

“Please be advised that our products are created all over the globe, making it difficult to know where exactly a certain product is manufactured.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked NYX if their mica is ethically sourced without the use of child labor and they responded by stating,

“Regarding your question on which Mica we use in our cruelty free makeup products, please look at the link we have provided down below regarding our sustainable sourcing for mica:

https://www.loreal.com/en/articles/audiences/a-sustainable-purchasing-policy/”


I hope this article helped you to understand NYX’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

35 thoughts on “NYX (L’Oreal)”

    1. Hey Zara,
      You’re right. I just checked the ingredient list for The Wonder Stick from NYX and it does list beeswax. I’ve now removed it from this list. Thank you for catching that! =)

  1. On ULTA and NYX website they do not list the BB Cream as being vegan. I am learning how to read ingredients and can’t verify myself. Can you confirm it is currently vegan?

    1. Hi Samantha,
      I just noticed that NYX’s US and Canada websites have different products on their “Vegan” page. On NYX’s Canada website.. they have the BB Cream listed as Vegan but as you said, it’s not listed on their US site.
      When I checked the ingredients, I didn’t spot any recognizable non-vegan ingredients. But a tool that I love to use is http://www.doublecheckvegan.com. I inserted the ingredient list of NYX’s BB Cream and sure enough, it says the ingredient, Glycogen is NOT vegan.
      I’m not sure if NYX reformulated its BB Cream and maybe forgot to remove it from their Canadian website’s Vegan Category page or the ingredient was overlooked by their team. Regardless, I’ve removed the BB Cream from my list above to avoid any further confusion.
      Thanks so much for catching that and letting me know! These vegan product lists can be hard to keep as current as possible with companies always changing their formulas without letting us know!

  2. Thank you so much for the thoughtful response and for looking into this. That resource to check ingredients is invaluable. xoxo

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