The 7 Virtues

Last Updated: January 17, 2022

How Ethical Is The 7 Virtues?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of The 7 Virtues' ethics and initiatives.

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Ethical Analysis

Is The 7 Virtues cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on The 7 Virtues’ policies.
The 7 Virtues is cruelty-free. None of The 7 Virtues’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of The 7 Virtues products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
The 7 Virtues ethically sources their natural, organic, and fair trade essential oils from sustainable cooperatives around the world and provide alternatives for farmers in nations rebuilding. Their perfumes also contain organic sugar cane alcohol which is non-GMO and USDA/NOP organic certified.
The 7 Virtues fragrances come in recyclable glass bottles with some plastic components. Recycling instructions are stated on each product page on their website. Their boxes are made in Canada using FSC-certified recyclable packaging.

About The 7 Virtues

The 7 Virtues is a social enterprise that makes natural perfumes which are hypoallergenic and vegan.
PRODUCTS: Fragrances
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified

The 7 Virtues

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You can find The 7 Virtues cruelty-free products at Sephora.

The 7 Virtues is Cruelty-Free

The 7 Virtues has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider The 7 Virtues to be Cruelty-Free.

What About China’s Animal Testing Laws?

The 7 Virtues has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“Our products are not sold in China and they are made in the USA.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

The 7 Virtues is 100% Vegan

The 7 Virtues has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Yes, all our products are 100% vegan and are certified Leaping Bunny and Peta.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are The 7 Virtues’ products made?

“We ethically source our natural, organic and fair trade essential oils. Our orange blossom and rose essential oils are from Afghanistan, our Vetiver essential oil is from Haiti, our patchouli is from Rwanda, our sweetie grapefruit is from Israel and our lime and basil essential oils are form Iran. Our jasmine essential oil is from India and our vanilla essential oil is from Madagascar. Our perfumer is based in London, UK. We design our perfumes in Canada and manufacture them in the USA. We use made in Canada FSC certified eco-packaging.”

I hope this article helped you to understand The 7 Virtues’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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