Last Updated: June 8, 2022

How Ethical Is Ardell?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Ardell's ethics and initiatives.

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Ethical Analysis

Is Ardell cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Ardell’s policies.
Ardell is cruelty-free. None of Ardell’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Ardell’s products are vegan but they have some vegan options.
Ardell recently launched a collection of “Eco Lashes” which claim to be made from “100% sustainable fibers” and hand-sewn on an organic cotton band. The packaging of their Eco Lashes comes in a biodegradable paper carton, printed with non-toxic soy inks, using all recyclable materials.
Ardell claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.
Almost all of Ardell’s products come in plastic packaging, except for their latest Eco Lashes collection which comes in a biodegradable paper carton. And I couldn’t find anything stating they’re working on transitioning their other lashes’ packaging to the biodegradable paper carton material.

About Ardell

Ardell is the worldwide leader of false lashes, with the largest selection of high-quality lashes for every style and every occasion.
PRODUCTS MADE IN: Won’t disclose
PRODUCTS: Lashes, Makeup, Nails


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Ardell cruelty-free products at Ulta, Target, Beautylish, London Drugs, Walmart, and on Amazon.

Ardell is Cruelty-Free

Ardell has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Ardell to be Cruelty-Free.

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

But Ardell has confirmed they do not sell in retail stores in mainland China; therefore, they are not required to test on animals.

“we do not sell to mainland China.”

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Ardell is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Ardell, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Ardell products are vegan?

Some of Ardell’s products are marked as Vegan in the product description on their website. Their lashes are vegan, and they’ve confirmed their DUO adhesive is also vegan.

“Thanks for reaching out to Ardell Beauty. Yes our DUO adhesives are vegan”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Ardell products manufactured?

When I asked Ardell where their products are made, they told me:

“Our products are manufactured in different places.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Ardell if their mica is ethically sourced without the use of child labor and they responded by stating,

“All of our products and ingredients are cruelty free. Our vendors have provided a declaration of product compliance for each ingredient / product. Our vendors do now have any child or slave labor. Our upper management has visited facilities and factories and can confirm this. Also, the documents we routinely require are GMP and ISO’s from the factories that are certified by a government agency, this also confirms the nonuse of child and slave labor. The Mica we use in different products is sourced from different vendors. If you would like to provide us with a specific list of products we can reach out to our vendors and request the origin of the Mica.”

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