Eco Minerals

Last Updated: January 13, 2022

How Ethical Is Eco Minerals?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Eco Minerals' ethics and initiatives.

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Ethical Analysis

Is Eco Minerals cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on Eco Minerals’ policies.
Eco Minerals is cruelty-free. None of eco minerals’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Eco Minerals products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Eco Minerals is created with the most pure, toxin-free, ethically-sourced minerals. Eco minerals is also certified 100% palm oil-free and to minimize plastic, they offer eco-refills that come in a biodegradable sachet.
Eco Minerals claims their mica is ethically-sourced without the use of child labor.
Eco Minerals products come in plastic packaging but they offer “eco-refills” packaged in a biodegradable sachet to minimize plastic waste. And their lipsticks come in a recyclable aluminum tube.

About Eco Minerals

Eco Minerals nourishes and protects your skin with vegan and all-natural mineral cosmetics offering pure beauty with pure ingredients.
COMPANY BASED IN: Australia
PRODUCTS MADE IN: Australia
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: Choose Cruelty Free, PETA-Certified

Eco Minerals

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Eco Minerals is Cruelty-Free

Eco Minerals has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Eco Minerals to be Cruelty-Free.

“All Eco Minerals products are independently certified by CCF and PETA”

What About China’s Animal Testing Laws?

Eco Minerals has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Eco Minerals is 100% Vegan

Eco Minerals has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“We are proud that all Eco Minerals products are both Vegan and Cruelty-free”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Eco Minerals’ products made?

Eco Minerals states on its website,

Q where is eco minerals made
eco minerals is made in beautiful Byron Bay, Australia”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, Eco Minerals states on its website,

Q does eco minerals contain mica and is this fair trade
yes we do use high quality mica in our products as this is a beatiful rock/mineral that offers beautiful luminous qualities. we use ingredients that are ethically sourced and are not produced by child labour. our minerals come from Australia where possible, and if not available, Europe or the US. Our mica (like all ingredients) is free of nano particles and the most pure cosmetic grade mica available. It is not coated in any artifical dyes or colourings.”


I hope this article helped you to understand Eco Minerals’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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