Last Updated: January 6, 2022

How Ethical Is Jouer?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Jouer’s ethics and initiatives.

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Ethical Analysis

Is Jouer cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Jouer’s policies.
Jouer is cruelty-free. None of Jouer’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Jouer’s products are vegan, but they have some vegan options.
Jouer does not claim or market itself as a sustainable company.
Jouer claims their mica is ethically sourced without child labor.
Jouer products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Jouer

Deeply devoted to beauty and wellness, Jouer Cosmetics promise “clean” products with the highest quality ingredients and the most covetable shades.
CERTIFICATIONS: Leaping Bunny, Cruelty Free International


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Jouer cruelty-free products at Sephora, Nordstrom, Beautylish, Beauty Bay, and on Amazon.

Jouer is Cruelty-Free

Jouer has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Jouer to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Jouer’s website about its animal testing policy:

Is Jouer Cruelty-Free?

What About China’s Animal Testing Laws?

Jouer has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“For now, we aren’t selling in China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Jouer is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Jouer, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Jouer’s products are vegan?

All of Jouer’s vegan products are clearly marked on their website. See below for an example.

Jouer Vegan Product List

As of 2021, I will no longer be regularly updating this list of Jouer vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Jouer products are suitable for vegans and do not contain any animal-derived ingredients or by-products.






Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Jouer’s products made?

I asked Jouer where their products are manufactured and they told me:

“Thank you for contacting Jouer customer service. To answer your questions, Jouer works with multiple manufacturers within the USA, Canada, and Europe. All locations are listed on the Unit Carton/product.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Jouer if their mica is ethically sourced without the use of child labor and they responded by stating,

“Thank you for contacting Jouer customer service. Our Product Development team has informed us that Mica is sourced from India and the USA, however, we ask for our vendors to provide us with statements assuring us that the mica flakes do not use any child labor during their production or collection of them to ensure compliance.”

I hope this article helped you to understand Jouer’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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