Fenty Beauty (LVMH)

Last Updated: January 17, 2022

Is Fenty Beauty (LVMH) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Fenty Beauty's ethics and initiatives.

Ethical Analysis

Is Fenty Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Fenty Beauty’s policies.
Fenty Beauty is *Cruelty-free, but Fenty is owned by Kendo & LVMH, a parent company that is NOT cruelty-free.
Not all of Fenty Beauty’s products are vegan, but they have some vegan options.
Fenty Beauty claims they’re taking steps so that their products will have less of an impact on the environment. Starting with their packaging and embracing the 3 R’s: Reduce, Reuse, Recycle.

That includes reducing excess packaging, reducing the use of virgin plastic by incorporating post-consumer recycled material, and making it easier to know how to recycle their products. But currently, it’s not clear what steps have already been taken. It seems like their skincare line (Fenty Skin) is focused more on sustainable packaging than their makeup line.
Fenty Beauty claims their mica is ethically sourced without child labor. See policy below.
Fenty Beauty products come in plastic packaging. But the brand claims they’re taking steps to reduce excess packaging and reduce the use of virgin plastic by incorporating post-consumer recycled material.

About Fenty Beauty (LVMH)

Fenty Beauty by Rihanna was created with the promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you’ll never look elsewhere for your beauty staples.
PRODUCTS: Makeup, Makeup Brushes

Fenty Beauty (LVMH)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Fenty Beauty cruelty-free products at fentybeauty.com, Sephora, and Boots.

Fenty Beauty is *Cruelty-Free

Fenty Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Fenty Beauty to be *Cruelty-Free.

*Fenty Beauty is owned by Kendo. And Kendo is owned by LVMH, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that LVMH owns Fenty Beauty.

Below is a screenshot of what’s currently stated on Fenty’s website about its animal testing policy:

Fenty Beauty Cruelty-Free Claims

Below is a snippet of the email response I received from Fenty Beauty:

“Fenty Beauty + Fenty Skin does not test our products on animals, nor do we test the ingredients on animals. Our manufacturers do not test our products on animals. We sell the same products in Europe and the cosmetic regulations in the EU require that we (and our manufacturers) do NOT test products on animals.

In addition, we are NOT allowed to use raw materials that are tested on animals for cosmetic purposes.”

What About China’s Animal Testing Laws?

Fenty Beauty has confirmed they only sell their products online or in Hong Kong and Macau but not in retail stores in mainland China; therefore, they are not required to test on animals.

Since Hong Kong and Macau are not part of mainland China, they do not have the same animal testing laws. Also, cosmetics sold online, including online Chinese retailers like Tmall, do not require animal testing. Fenty Beauty is not selling in physical stores in mainland China so that they can remain cruelty-free.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Fenty Beauty is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Fenty Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

Fenty Beauty Vegan Claims

Note that Fenty Beauty (the makeup line) is not 100% vegan. But Fenty Skin (the skincare line) is all vegan.

How to know which of Fenty Beauty products are vegan?

All of Fenty Beauty’s vegan products are clearly marked on their website. See below for an example.

How to know which of Fenty Beauty products are vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Fenty Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“Fenty Beauty is committed to only use natural mica from mines that comply with human rights and labor standards. We make every effort to ensure the traceability and transparency of our supply chains for the natural mica used in our products.

I hope this article helped you to understand Fenty Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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