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ATTITUDE is Cruelty-Free
ATTITUDE has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider ATTITUDE to be Cruelty-Free.
Below is a screenshot of ATTITUDE’s official animal testing statement:
I also emailed ATTITUDE to ask for more information about its animal testing policy, the following is a snippet of the response I received from them:
“First of all, ATTITUDE uses no animal tallow or any other animal based ingredients, in the manufacturing of any of its environmentally friendly ATTITUDE products. All components used are either vegetable or mineral based and are selected for their environmental and health safety profile.
ATTITUDE’s mission is to promote responsible consumption by providing effective products that minimize the impact on health and environment. Therefore, we do not perform or instructs to perform test on animals, neither for its finished products or ingredients, and does not tolerate animal cruelty.
Regarding the ingredient suppliers, we do ask each of them to agree on providing us the origin of each ingredients, along with a required signature to legally make sure the ingredients were not tested at any point in time.
It is true that China requires animal testing for personal care products and cosmetics before being registered by the government. Therefore, none of our products are registered in China. We don’t export our products directly to China but they are available in China. When importing products in Hong Kong, considered as a free trade zone, the animal testing process is not required. When Chinese distributors are interested in buying and selling ATTITUDE products, they buy them from our Hong Kong import agency.“
What About China’s Animal Testing Laws?
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.
But ATTITUDE has confirmed they only sell in Hong Kong and not in mainland China; therefore, they are not required to test on animals.
Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
ATTITUDE is 100% Vegan
ATTITUDE has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.
“ATTITUDE does not use any animal-based ingredients, in the manufacturing of any of its environmentally friendly ATTITUDE products. All components used are either vegetable or mineral based and are selected for their environmental and health safety profile.
Moreover, we joined PETA’s Beauty Without Bunnies Program, which placed ATTITUDE among the cruelty-free companies on PETA.org. All products now have the Vegan & Cruelty-free symbol.
We are not owned nor affiliated with any companies that tests on animals. Our products do not contain beeswax, lanoline nor carmine.”
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Where are ATTITUDE products made?
When I asked ATTITUDE where their products are made, they told me:
“Our products are made at our factory in the outskirts of Montreal, Quebec. This being said, our wipes are made in Turkey, our diapers and our Dishwasher Eco-Pouches are made in France. These countries’ technologies are more efficient and eco-friendlier than what is offered in Canada, hence this choice!”