Last Updated: February 11, 2023

How Ethical Is ATTITUDE?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of ATTITUDE’s ethics and initiatives.

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Ethical Analysis

Is ATTITUDE cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on ATTITUDE’s policies.
ATTITUDE is cruelty-free. None of ATTITUDE’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of ATTITUDE products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
ATTITUDE products claim their products are made with natural, plant- and mineral-based ingredients. Also, their products and ingredients must meet biodegradability, aqua toxicity, renewable supply, and end-of-life environmental criteria.

In addition, ATTITUDE states their global sustainable vision is to Reduce, Reuse, Recycle, and Reforest. Currently, ATTITUDE products are recyclable and they offer a line of plastic-free packaging deodorants and bulk eco-refills. In addition, for every product purchased online or in participating stores, ATTITUDE will plant a tree in partnership with Eden Reforestation and One Tree Planted.
ATTITUDE has a collection of ‘Less Waste’ deodorants that come in plastic-free packaging. They also offer bulk eco-refill boxes that use 80% less plastic than equivalent bottles. The 2L refills come in an FSC-certified cardboard box and inside is a 100% recyclable #7 plastic bag and tap. All of ATTITUDE’s other products come in recyclable plastic packaging.


ATTITUDE creates personal care and cleaning products that are safe, effective and hypoallergenic with a minimal impact on our families and the planet.
PRODUCTS MADE IN: Canada, Turkey, France
PRODUCTS: Skincare, Bath & Body Care, Hair Care, Oral Care, Cleaning


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is ATTITUDE Cruelty-Free?

🐰 ATTITUDE is a cruelty-free brand. None of ATTITUDE’s ingredients or products are tested on animals. ATTITUDE has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does ATTITUDE Test on Animals?

When asking, does ATTITUDE test on animals? We must look beyond to ensure none of ATTITUDE’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ ATTITUDE confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ ATTITUDE confirmed all their ingredient suppliers do not test on animals
  • ✓ ATTITUDE confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, ATTITUDE is a truly cruelty-free brand by our standards.

What is ATTITUDE‘s Animal Testing Policy?

Below is a screenshot of what’s currently stated on ATTITUDE‘s website about its animal testing policy:

I also emailed ATTITUDE to ask for more information about its animal testing policy, the following is a snippet of the response I received from them:

First of all, ATTITUDE uses no animal tallow or any other animal based ingredients, in the manufacturing of any of its environmentally friendly ATTITUDE products. All components used are either vegetable or mineral based and are selected for their environmental and health safety profile.

ATTITUDE’s mission is to promote responsible consumption by providing effective products that minimize the impact on health and environment. Therefore, we do not perform or instructs to perform test on animals, neither for its finished products or ingredients, and does not tolerate animal cruelty.

Regarding the ingredient suppliers, we do ask each of them to agree on providing us the origin of each ingredients, along with a required signature to legally make sure the ingredients were not tested at any point in time.

It is true that China requires animal testing for personal care products and cosmetics before being registered by the government.  Therefore, none of our products are registered in China. We don’t export our products directly to China but they are available in China. When importing products in Hong Kong, considered as a free trade zone, the animal testing process is not required. When Chinese distributors are interested in buying and selling ATTITUDE products, they buy them from our Hong Kong import agency.

What About China’s Animal Testing Laws?

ATTITUDE has confirmed they only sell in Hong Kong and not in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is ATTITUDE Certified Cruelty-Free?

ATTITUDE is certified cruelty-free by PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.


⭐️ ATTITUDE is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

Where to buy ATTITUDE? Check out,, iHerb, and Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are ATTITUDE products made?

I asked ATTITUDE where their products are manufactured and they told me:

“Our products are made at our factory in the outskirts of Montreal, Quebec. This being said, our wipes are made in Turkey, our diapers and our Dishwasher Eco-Pouches are made in France. These countries’ technologies are more efficient and eco-friendlier than what is offered in Canada, hence this choice!”

I hope this article helped you to understand ATTITUDE’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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What do you think

5 thoughts on “ATTITUDE”

  1. Hi.

    I just found your site searching for more info about Attitude’s cruelty-free policies. I’m glad I did so, I find your comments on China rather informing.

    It is indeed Attitude’s decision to sell in a market which only can offer animal tested products, such in China. That said, from that POV, ALL and ANY products there will be animal tested! So it is impossible to find cruelty free products in China. If that’s the case, it is good that Attitude decides to sell there since, at least, people can buy from a brand which is indeed cruelty free, even if the Chinese authorities don’t allow such term to exist. That being the case, better to buy from them that, said, Mr Clean. The money will go to a good place.

    About Attitude, do you have more information about Bio Spectra? Is that also 100% cruelty free? What other products do they offer?

    Thanks a mil!


  2. Well, does it count as selling in China, since they actually export them to Hong Kong, and they are bought there by Chinese distributors? I mean, by extension, no one’s safe. Literally ANY brand could be imported by a Chinese distributor from somewhere else, and sold in China, therefore making it possibly tested on animals. Where do we draw the line? I guess if a company proudly states that they don’t sell in China because animal testing, they might be more legit, but is that a necessary and sufficient condition?

  3. selling products in Hong Kong only and selling in china is totally different. the laws applicable are different. what attitude is doing is selling products into china via an agent and the agent redistributes into china. this bypasses animal testing laws. take lush for instance. their products are not animal tested. they have shops all over hong kong but not china. people and small shop owners come to lush to buy then bring into china to sell. this doesn’t mean lush needs to start animal testing per Chinese law.

    1. Hi Leslie,

      I just updated this post to reflect some new information and clarifications from ATTITUDE and I’m now able to confirm that they are indeed cruelty-free!

      You’re right about how Hong Kong is exempt from China’s animal testing laws however it wasn’t clear whether ATTITUDE was allowing some of their Chinese distributors to sell their products in-stores in Mainland China. If that was the case, those products are still subject to POST-market animal testing where Chinese officials randomly pick products off of store shelves and test those products on animals, often done without the company’s consent or knowledge.

      That’s why any cosmetic brand that distributes or sells their products in an actual store in Mainland China cannot be considered cruelty-free.

      But ATTITUDE has reassured me that they only sell to Chinese customers through online e-commerce platforms so therefore none of their products are required to be tested on animals.

  4. Hello! First, thanks for what you are doing
    But attitude sold in Russia. And in Russia, testing on animals is mandatory by law for household chemicals. So attitude is not cruelty free.

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