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Color Wow is Cruelty-Free
Color Wow has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Color Wow to be Cruelty-Free.
Below is a screenshot of what’s currently stated on Color Wow’s website about its animal testing policy:
What About China’s Animal Testing Laws?
Color Wow has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“No, we do not sell to China.”
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Color Wow is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Color Wow, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Color Wow products are vegan?
I reached out to Color Wow to ask which of their products are vegan and they provided me with a list (see below).
Color Wow Vegan Product List
The following Color Wow products are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by Color Wow.
- Color Control – all
- Color Security Conditioner – all
- Dream Coat Spray – Supernatural
- Dream Cocktails – all
- Dream Filter
- Extra Mist-ical Shine Spray
- One Minute Transformation
- Pop and Lock High Gloss Treatment
- Root Cover Ups – all
- Style on Steroids Texturizing Spray
Not Vegan – Color Wow
Below is a list of Color Wow products that contain some animal-derived ingredients or by-products and are not suitable for vegans:
- Color Security Shampoo (contains keratin) – not vegan
- Cult Favorite Flexible Hairspray (contains keratin) – not vegan
- Dream Coat for Curly Hair (contains keratin) – not vegan
- Raise The Root Spray (contains keratin and lanolin) – not vegan
- Speed Dry Spray (contains keratin) – not vegan
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Where are Color Wow’s products made?
I asked Color Wow where their products are manufactured and they told me:
“They are made in the US and EU. The Root Cover-ups are made in China, but are NOT sold in China.”
*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.
Ethical Mica Mining Policy
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked Color Wow if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.
I hope this article helped you to understand Color Wow’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!