Color Wow

Last Updated: September 10, 2023

How Ethical Is Color Wow?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Color Wow’s ethics and initiatives.

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Ethical Analysis

Is Color Wow cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Color Wow’s policies.
Color Wow is cruelty-free. None of Color Wow’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Color Wow’s products are vegan but they have some vegan options.
Color Wow does not claim or market itself as a sustainable company.
Color Wow has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
Color Wow products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Color Wow

Color Wow offers products for color-treated hair to help stop the color from fading, cover roots, keep the texture smooth and shiny, and prevent hair loss.

Color Wow

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Color Wow is Cruelty-Free

Color Wow has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Color Wow to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Color Wow’s website about its animal testing policy:

Color Wow Cruelty-Free Claims

What About China’s Animal Testing Laws?

Color Wow has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“No, we do not sell to China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Is Color Wow Vegan?

⭐️ Color Wow is NOT an entirely vegan brand. But Color Wow offers some vegan options that are free of animal products.

How to know which of Color Wow’s products are vegan?

All of Color Wow’s vegan products are clearly marked on their website.

Where to buy Color Wow? Check out, Sephora, Amazon, Ulta, and Walmart!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Color Wow’s products made?

I asked Color Wow where their products are manufactured and they told me:

“They are made in the US and EU. The Root Cover-ups are made in China, but are NOT sold in China.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Color Wow if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.

I hope this article helped you to understand Color Wow’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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