MoYou London

Last Updated: February 2, 2022

How Ethical Is MoYou London?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of MoYou London's ethics and initiatives.

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Ethical Analysis

Is MoYou London cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on MoYou London’s policies.
MoYou London is cruelty-free. None of MoYou London’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of MoYou London’s products are vegan but they have some vegan options.
MoYou London does not claim or market itself as a sustainable company.
MoYou London has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
MoYou London packaging has some plastic components. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About MoYou London

MoYou London is the world’s leading innovator in stamping nail art plates, designs, and polishes.
COMPANY BASED IN: UK
PRODUCTS MADE IN: China
PRODUCTS: Nails
CERTIFICATIONS: N/A

MoYou London

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MoYou London is Cruelty-Free

MoYou London has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider MoYou London to be Cruelty-Free.

What About China’s Animal Testing Laws?

MoYou London has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

MoYou London is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of MoYou London, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of MoYou London products are vegan?

All of MoYou London’s vegan products are clearly marked on their website.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are MoYou London’s products made?

I asked MoYou London where their products are manufactured and they told me:

“MoYou products are manufactured in China!”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked MoYou London if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.


I hope this article helped you to understand MoYou London’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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