adwoa beauty

Last Updated: January 17, 2022

How Ethical Is adwoa beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of adwoa's ethics and initiatives.

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Ethical Analysis

Is adwoa beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on adwoa’s policies.
adwoa is cruelty-free. None of adwoa’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of adwoa’s products are vegan but they have some vegan options.
adwoa does not claim or market itself as a sustainable company.
adwoa products come in plastic packaging. And I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About adwoa beauty

adwoa beauty is a modern, nontoxic, gender-neutral beauty brand catering to multi-cultural hair textures.

adwoa beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find adwoa cruelty-free products at Sephora.

adwoa is Cruelty-Free

adwoa beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider adwoa beauty to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

adwoa is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case with adwoa, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of adwoa products are vegan?

adwoa marks all of its vegan products on its website. Adwoa also explains all of their products are vegan except for the curl defining cream which contains honey and beeswax.

“a question we tend to get about our hair products, is regarding the claim that they contain vegan ingredients. so to clarify, the simple answer is yes, all of our products with the exception of our baomint ™ curl defining cream are vegan!”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

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