BWC

Last Updated: May 18, 2021

Is BWC Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of BWC's ethics and initiatives.

Ethical Analysis

Is BWC cruelty-free, vegan, and sustainable? We’ve got the answers here! Read below for more details on BWC’s policies.
BWC is cruelty-free. None of BWC’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of BWC products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
BWC states they use recycled materials where possible but it’s unclear from their website where and what type of “recycled materials” they use. They also claim their mission is to “incorporate environmental conscience in all aspects of our supply chain.” However, I couldn’t find any other information on their website about their environmental commitments or sustainability initiatives.
BWC claims their mica is sourced from Eastern Europe and they work to help “eradicate all child abuse in third world.”
BWC products come in plastic packaging. And I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About BWC

For over 60 years, BWC (Beauty Without Cruelty) has led the way in cruelty-free cosmetics.
COMPANY BASED IN: UK
PRODUCTS MADE IN: UK, Europe
PRODUCTS: Makeup, Makeup Brushes, Nails
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified

BWC

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When I asked BWC where their products are made, they told me:

“The entire Beauty Without Cruelty Colour Cosmetics range is made in Europe with the majority being United Kingdom.”

BWC is Cruelty-Free

BWC has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider BWC to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

BWC is 100% Vegan

BWC has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company publicly addresses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Beauty Without Cruelty if their mica is ethically sourced without the use of child labor and they responded by stating,

“The sheet mica used in our cosmetics is sourced from Eastern Europe. In the United Kingdom, where all BWC Colour cosmetics are manufactured, BWC works with business partners in campaigns to eradicate all child abuse in third world.”

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