Last Updated: January 27, 2022

How Ethical Is BWC?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of BWC's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is BWC cruelty-free, vegan, and sustainable? We’ve got the answers here! Read below for more details on BWC’s policies.
BWC is cruelty-free. None of BWC’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of BWC products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
BWC states they use recycled materials where possible but it’s unclear from their website where and what type of “recycled materials” they use. They also claim their mission is to “incorporate environmental conscience in all aspects of our supply chain.” However, I couldn’t find any other information on their website about their environmental commitments or sustainability initiatives.
BWC claims their mica is sourced from Eastern Europe and they work to help “eradicate all child abuse in third world.” See their ethical mica mining policy here.
BWC products come in plastic packaging. And I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About BWC

For over 60 years, BWC (Beauty Without Cruelty) has led the way in cruelty-free cosmetics.
PRODUCTS: Makeup, Makeup Brushes, Nails
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

BWC is Cruelty-Free

BWC has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider BWC to be Cruelty-Free.

What About China’s Animal Testing Laws?

BWC has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

BWC is 100% Vegan

BWC has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are BWC’s products made?

I asked BWC where their products are manufactured and they told me:

“The entire Beauty Without Cruelty Colour Cosmetics range is made in Europe with the majority being United Kingdom.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Beauty Without Cruelty if their mica is ethically sourced without the use of child labor and they responded by stating,

“The sheet mica used in our cosmetics is sourced from Eastern Europe. In the United Kingdom, where all BWC Colour cosmetics are manufactured, BWC works with business partners in campaigns to eradicate all child abuse in third world.”

I hope this article helped you to understand BWC’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *