Eye of Horus

Last Updated: January 13, 2022

How Ethical Is Eye of Horus?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Eye of Horus's ethics and initiatives.

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Ethical Analysis

Is Eye of Horus cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Eye of Horus’ policies.
Eye of Horus is cruelty-free. None of Eye of Horus’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Eye of Horus’s products are vegan but they have some vegan options.
Eye of Horus is committed to using only ethically-sourced, fair-trade, naturally-derived, and organic ingredients when possible. They ensure all of the manufacturers offer transparency in their processes, ingredients, and workers’ rights. Additionally, Eye of Horus products are made locally in small-batches to minimize transportation’s carbon footprint.

Additionally, Eye of Horus is working towards neutral carbon footprint.
Eye of Horus claims their mica is ethically-sourced without the use of child labor.
Eye of Horus’ Goddess Lipstick comes in recyclable, FSC approved, and biodegradable packaging. Otherwise, Eye of Horus products come in recyclable plastic packaging but they’re working on minimizing their use of plastics and making all containers produced from post-consumer resin, as well as, designing their packaging to be full-circular recyclable. Additionally, all of their product cartons and shipping products are made from recycled materials.

About Eye of Horus

Eye of Horus’s illuminating essential range of Goddess eye makeup is based on ancient Egyptian formulas and ingredients, including the revered Moringa Oil.
PRODUCTS MADE IN: Korea, Italy, Taiwan, Australia
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: Choose Cruelty Free

Eye of Horus

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Eye of Horus is Cruelty-Free

Eye of Horus has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Eye of Horus to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Eye of Horus’ website about its animal testing policy:

Is Eye of Horus Cruelty-Free?

What About China’s Animal Testing Laws?

Eye of Horus has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not sell our products into PRC.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Eye of Horus is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Eye of Horus, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Eye of Horus products are vegan?

All of Eye of Horus’ vegan products are clearly marked on their website. In addition, Eye of Horus claims all of their products are vegan except their Goddess Mascara and Goddess Pencils which contain beeswax.

The following is a screenshot of what’s currently stated on Eye of Horus’ website about its vegan claims:

Is Eye of Horus Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Eye of Horus’ products made?

I asked Eye of Horus where their products are manufactured and they told me:

“Our products are made in our wonderful manufacturers globewide of Korea, Italy, Taiwan and Australia.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, Eye of Horus states on its website,

“Another common issue with the ingredient mica is that it is known to be often sourced from child labour. Our suppliers have confirmed they do not use child labour in any of their operations.”

I hope this article helped you to understand Eye of Horus’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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