Youth to the People (L’Oreal)

Last Updated: January 17, 2022

Is Youth to the People (L’Oreal) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Youth to the People's ethics and initiatives.

Ethical Analysis

Is Youth to the People cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Youth to the People’s policies.
Youth to the People is cruelty-free, but Youth to the People will be acquired by L’Oreal, a parent company that is NOT cruelty-free.
All of Youth to the People products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Youth to the People products are formulated in California and they’re committed to sourcing their extracts from local suppliers when possible. Their formulas are also biodegradable to mean they won’t cause harm to our oceans when rinsed off.

In addition, YTTP uses glass bottles and jars to reduce plastic waste and FSC-certified post-consumer materials whenever possible.
Youth to the People products come in glass bottles and jars to reduce plastic waste and they use FSC-Certified post-consumer materials whenever possible. YTTP’s boxes are also made and printed locally in California and they claim to be looking into refill stations to further reduce single-use packaging.

About Youth to the People (L’Oreal)

Founded in 2015, Youth To The People continues its legacy as a California-based, family-owned brand built on three generations of professional skincare expertise.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Skincare
CERTIFICATIONS: PETA-Certified

Youth to the People (L’Oreal)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Youth to the People cruelty-free products at Sephora, Amazon, and Nordstrom.

Youth to the People is *Cruelty-Free

Youth to the People has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Youth to the People to be *Cruelty-Free.

2021 Update: L’Oreal recently announced they just signed an agreement to acquire Youth To The People. L’Oreal is NOT a cruelty-free corporation.

*Youth to the People will be acquired by L’Oreal, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that L’Oreal will soon own Youth to the People.

Below is a screenshot of what’s currently stated on Youth to the People’s website about its cruelty-free claims:

Is Youth to the People Cruelty-Free?

What About China’s Animal Testing Laws?

Youth to the People has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Youth to the People is 100% Vegan

Youth to the People has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Below is a screenshot of what’s currently stated on Youth to the People’s website about its vegan claims:

Is Youth to the People Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.


I hope this article helped you to understand Youth to the People’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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