LVX

Last Updated: January 21, 2022

How Ethical Is LVX?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of LVX's ethics and initiatives.

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Ethical Analysis

Is LVX cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on LVX’s policies.
LVX is cruelty-free. None of LVX’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of LVX’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
LVX donates 20% of their profits directly to charities which will invest in global projects.

LVX claims they offer “luxury and eco-friendly products” and market itself as “clean, sustainable, and luxurious”. However, it’s not clear, from their website, what exactly “eco-friendly” and “sustainable” means to them and what their sustainability initiatives and policies are.
It’s not clear where LVX’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved. See their ethical mica mining policy here.
LVX products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About LVX

LVX is a luxury vegan nail polish line.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Nails
CERTIFICATIONS: PETA-Certified

LVX

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LVX is Cruelty-Free

LVX has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider LVX to be Cruelty-Free.

What About China’s Animal Testing Laws?

LVX has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“And no, not sold in mainland China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

LVX is 100% Vegan

LVX has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from LVX when I asked if all of their products are vegan:

“Our products are 100% vegan, no animal ingredients.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are LVX’s products made?

LVX states on its website, “All L V X products are produced in USA.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked LVX if their mica is ethically sourced without the use of child labor and they responded by stating,

“I’m so sorry but I really don’t have any information on this at this time.”


I hope this article helped you to understand LVX’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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