Barefaced Beauty

Last Updated: January 27, 2022

How Ethical Is Barefaced Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Barefaced Beauty's ethics and initiatives.

Ethical Analysis

Is Barefaced Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Barefaced Beauty’s policies.
Barefaced Beauty is cruelty-free. None of Barefaced Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Barefaced Beauty products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Barefaced Beauty is committed to only using recycled or recyclable packaging and they offer refills in 100% certified compostable pouches. They also claim their products are “made with sustainable, natural ingredients”.

However, it’s not clear what exactly sustainable means to them from their website or what their sustainability initiatives and policies are.
Barefaced Beauty claims their mica is ethically sourced without the use of child labor. See their ethical mica mining policy here.
Barefaced Beauty uses plastic packaging for most of their cosmetics. However, they do offer 100% compostable refill pouches for their mineral foundations.

About Barefaced Beauty

Barefaced Beauty Mineral Makeup is made with natural ingredients which are kind to your skin and the environment.
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: Cruelty Free International, PETA-Certified

Barefaced Beauty

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Barefaced Beauty is Cruelty-Free

Barefaced Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Barefaced Beauty to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Barefaced Beauty’s website about its animal testing policy:

Is Barefaced Beauty Cruelty-Free?

What About China’s Animal Testing Laws?

Barefaced Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“No, we have not placed our products for sale within China and have no plans to do so.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Barefaced Beauty is 100% Vegan

Barefaced Beauty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Are Barefaced Beauty Cosmetics suitable for use by Vegans?
Yes, all of our products are registered by the Vegan Society. Unlike many other natural makeup brands, we never use ingredients such as Carmine in our cosmetics because it is derived from crushed cochineal beetles. Our cosmetic brushes are also animal friendly as they are made with 100% synthetic bristles.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Barefaced Beauty’s products made?

“All our Mineral Powders are made in the UK and conform to all European Regulations.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, on Barefaced Beauty’s website, it states:

“We only use ethically sourced raw materials (including mica) from suppliers with clear policies in place to make sure all the mines that are used are legal and free from child labour.”

I hope this article helped you to understand Barefaced Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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