Seed Phytonutrients (L’Oreal)

Last Updated: January 12, 2022

How Ethical Is Seed Phytonutrients (L’Oreal)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Seed Phytonutrients' ethics and initiatives.

Ethical Analysis

Is Seed Phytonutrients cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Seed Phytonutrients’ policies.
Seed Phytonutrients is cruelty-free but Seed Phytonutrients is owned by L’Oreal, a parent company that is NOT cruelty-free.
Not all of Seed Phytonutrients’ products are vegan but they have some vegan options.
Seed Phytonutrients supports American organic farmers and pays 100% of their crop upfront, regardless of yield, explaining, this allows farmers to reinvest in their farms and plan for their future harvests.

Their paper bottles also use 60% less plastic than traditional bottles and include a little surprise inside with a packet of heirloom herb seeds. Additionally, Seed Phytonutrients offers a recycling program with TerraCycle.

Seed Phytonutrients is also committed to becoming Climate Neutral Certified, they’re working on measuring and offsetting their entire 2020 carbon emissions, and implementing plans to reduce emissions moving forward.
Seed Phytonutrients’s products do not contain mica.
Seed Phytonutrients’s shower products come in a paper bottle that’s made of 100% post-consumer recycled paper with a post-consumer recycled plastic liner. This innovative packaging uses 60% less plastic than traditional bottes. The outer paper bottle is recyclable and biodegradable whereas the plastic liner is only recyclable, and the pumps can be recycled through their recycling program with TerraCycle.

For their other products, they come in glass bottles or aluminum tubes with some plastic components like the lids and pumps.

About Seed Phytonutrients (L’Oreal)

Seed Phytonutrients is dedicated to crafting high-performance, clean formulas for hair, face, and body.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Skincare, Bath & Body Care, Hair Care
CERTIFICATIONS: Leaping Bunny

Seed Phytonutrients (L’Oreal)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Seed Phytonutrients cruelty-free products on Amazon.

Seed Phytonutrients is *Cruelty-Free

Seed Phytonutrients has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Seed Phytonutrients to be *Cruelty-Free.

*Seed Phytonutrients is owned by L’Oreal, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that L’Oreal owns Seed Phytonutrients.

What About China’s Animal Testing Laws?

Seed Phytonutrients has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Seed Phytonutrients is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Seed Phytonutrients, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Seed Phytonutrients products are vegan?

All of Seed Phytonutrients’s vegan products are clearly marked on their website.

In addition, Seed Phytonutrients states on their website’s FAQ that all of their products are vegan except for two products that contain beeswax. See below for a screenshot of what’s currently stated on their website:

Is Seed Phytonutrients Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.


I hope this article helped you to understand Seed Phytonutrients’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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