Last Updated: January 27, 2022

How Ethical Is Bloomtown?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Bloomtown's ethics and initiatives.

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Ethical Analysis

Is Bloomtown cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Bloomtown’s policies.
Bloomtown is cruelty-free. None of Bloomtown’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Bloomtown’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Bloomtown uses plant-based, natural, and organic ingredients. They state that they purchase from companies that have a fair-trade and ethical workplace policy and they don’t purchase materials that have been produced in sweatshops.

In addition, Bloomtown uses recycled or recyclable materials and packaging. They offer a recycling program where customers can return any glass jar or bottle to be recycled by them.
Bloomtown claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
Bloomtown products come in glass containers or aluminum tins and they offer customers the option to go without the plastic pump to encourage reusing existing packaging while reducing single-use plastic. Bloomtown also has plastic-free cleansing and shampoo bars.

Additionally, Bloomtown offers a return & recycle program. And they use biodegradable packing peanuts and bubble-wrap.

About Bloomtown

Bloomtown is a multi-award-winning body & skincare that’s good for your skin and the natural environment.
PRODUCTS: Bath & Body Care, Skincare


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Bloomtown cruelty-free products on Etsy.

Bloomtown is Cruelty-Free

Bloomtown has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Bloomtown to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Bloomtown’s website about its animal testing policy:

Is Bloomtown Cruelty-Free?

What About China’s Animal Testing Laws?

Bloomtown has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Bloomtown is 100% Vegan

Bloomtown has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Bloomtown does not use any animal-derived ingredients in any of its products or during any point of manufacture.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Bloomtown if their mica is ethically sourced without the use of child labor and they responded by stating,

“We, too, are aware of the problem and have never sourced our mica from countries where child labour (or any oppressive labour) is used to mine mica. The company we work with is not only fair trade certified but has strict policies in place to ensure no human or environmental abuses are involved in the sourcing of any raw materials. They do update these regularly and must provide these to us in order for us to keep our own ethical certifications as well.”

I hope this article helped you to understand Bloomtown’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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