
100% Pure is an all-natural, organic, non-toxic, and cruelty-free cosmetics brand but is 100% Pure cruelty-free & vegan in 2021? We’ve got the answers here!
Is 100% Pure Cruelty-Free?
100% Pure is Cruelty-free! None of 100% Pure’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
In addition, 100% Pure is certified cruelty-free by Leaping Bunny.
100% Pure Animal Testing Policy
100% Pure has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law, and their products are not sold in stores in mainland China or any other country that may require animal testing.
Below is a screenshot of 100% Pure’s official animal testing statement:
I also loved reading 100% Pure’s founder, Susie’s inspiring story that led her to pledge to never allow 100% Pure’s products, ingredients, and formulations to ever be tested on animals!
Is 100% Pure Sold in China?
All imported cosmetics sold in mainland China are required by law to be tested on animals. However, 100% Pure has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.
100% Pure only sells its products directly to its customers’ homes in China via their third party logistics partner based in Portland. As a result, 100% Pure is not required to test on animals when shipping their products directly to customers.
“We are not opening a physical store in China and will only be selling through our third party global distribution website.” (Source: 100% Pure)
100% Pure has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.
You can find 100% Pure cruelty-free products at 100percentpure.com, The Detox Market, Well.ca, and on Amazon.
Is 100% Pure Vegan?
100% Pure is a vegetarian cosmetics brand but not all of 100% Pure’s products are vegan as some contain animal by-products. However, 100% Pure does have some vegan options.
Below is a list of 100% Pure’s vegan products.
100% Pure Vegan Product List
The following 100% Pure products are suitable for vegans and do not contain any animal-derived ingredients or by-products.
You can also find out which of their products are vegan as they’re labelled accordingly on their website under each product description.
Makeup – 100% Pure Vegan
Primer
Foundation
- 2nd Skin Foundation
- Bamboo Blur Matte Makeup
- Bamboo Blur Powder
- BB Cream SPF 15
- Fruit Pigmented Cream Foundation
- Fruit Pigmented Foundation Powder
- Fruit Pigmented Healthy Foundation
- Fruit Pigmented Tinted Moisturizer
- Fruit Pigmented Water Foundation
Concealer
- 2nd Skin Concealer
- Fruit Pigmented Brightening Concealer
- Fruit Pigmented Brightening Concealer Corrector
- Fruit Pigmented Long Last Concealer with Super Fruits
Bronzers & Highlighters
Palettes
Cheeks
Eyeshadow
Eyeliners
Mascara
Brows
Lips
- Cocoa Butter Matte Lipstick
- Creamy Long Last Lip Liner
- Fruit Pigmented Lip Butter
- Fruit Pigmented Lip Glaze
- Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick
- Gemmed Lip Gloss
- Lip Camarel
Nail Polish
- All nail polish, top and base coats by 100% Pure is vegan
Makeup Brushes & Tools
- All makeup brushes by 100% Pure is animal-free and vegan
Skincare – 100% Pure Vegan
Cleansers
- Berry Nectar Nourishing Cleanser
- Charcoal Clay Cleanser
- Coconut Oil Moisturize Cleansing Milk
- Eucalyptus Seafoam Deep Cleanse
- Fermented Rice Brightening Cleanser
- Flaxseed Cleansing Oil
- Lavender Seafoam Calm + Deep Cleanse
- Matcha Green Tea Cleansing Foam
- Purity Acne Clearing Cleanse + Mask
- Tea Tree & Willow Acne Clear Cleanser
Toners
- Brightening Tonique
- Fermented Rice Soften + Brighten Toner
- Lavender Pore Refining Toner
- Mint White Tea Toner
- Purity Acne Soothing Toner
- Restorative Sea Culture Hydrating Toner
- Tea Tree & Willow Acne Clear Astringent
Scrubs & Masks
- Acai Pulp Facial Scrub
- Aqua Boost Hydrating Mask
- Bright Eyes Masks
- Brightening Scrub + Mask
- Caffeine Mask
- Green Tea Water Bomb Mask
- Herbal Detox Mask
- Purity Acne Clearing Cleanse + Mask
- Sheet Mask: Anti Acne Masks
- Sheet Mask: Collagen Boost Masks
- Sheet Mask: Deep Hydration Masks
- Sheet Mask: Does It All Masks
- Sheet Mask: Wrinkle Smooth Masks
- Vegetable Facial Mask
Serums
- Argan Oil
- Brightening Serum
- Dark Spot Remover
- Fermented Rice Water Serum
- Green Tea EGCG Protective Serum
- Multi-Vitamin + Antioxidants Potent PM Serum
- Red Wine Resveratrol Antioxidant Serum
- Restorative Sea Culture Replenishing Serum
- Restorative Sea Hydrate Serum
- Vitamin C Serum
Moisturizers
- Argan Oil
- Brightening Night Balm
- Green Tea EGCG Concentrate Cream
- Green Tea EGCG Protective Serum
- Hydra Drench Water Gel Cream
- Jasmine Green Tea Moisturizer
- Restorative Sea Culture Extra Riche Creme
- Tomato Lycopene SPF 20 Moisturizer
- Vitamin A & Coq10 Wrinkle Smoothing Night Cream
- Vitamin A & Vitamin C Night Balm
Eye Creams
- Acai Berry Eye Cream
- Bright Eyes Masks
- Coffee Bean Caffeine Eye Cream
- Purist Pine Bark Eye Balm
- Retinol PM Eye Cream
- Super Fruit Oil Nourishing Eye Cream
SPF
Hair – 100% Pure Vegan
Shampoo
- Burdock & Neem Healthy Scalp Shampoo
- Glossing Shampoo
- Grow More Shampoo
- Extra Gentle Baby Shampoo
- Kelp & Mint Volumizing Shampoo
- Moisture Drench Shampoo
- Yuzu & Pomelo Glossing Shampoo
Conditioner
- Burdock & Neem Healthy Scalp Conditioner
- Glossing Conditioner
- Grow More Conditioner
- Kelp & Mint Volumizing Conditioner
- Moisture Drench Conditioner
- Yuzu & Pomelo Glossing Conditioner
Hair Masks & Oils
This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at [email protected] to let me know.
The following products from 100% Pure are not vegan as they contain beeswax, honey, milk, or some other animal by-products.
Makeup that are NOT vegan from 100% Pure:
- Cherry Lip Balm (contains beeswax)
- Fruit Pigmented Eye Brow Powder Gel (contains beeswax)
- Fruit Pigmented Lip & Cheek Tint (contains beeswax)
- Fruit Pigmented Lip Creamstick (contains beeswax)
- Fruit Pigmented Lip Gloss (contains beeswax)
- Fruit Pigmented Ultra Lengthening Mascara (contains beeswax)
- Lysine + Herbs Lip Balm (contains beeswax)
- Organic Mint Lip Balm (contains beeswax)
- Sweet Mint Lip Balm SPF 15 (contains beeswax)
Skincare that are NOT vegan from 100% Pure:
- Argan Oil Creamy Cleanser (contains honey)
- Blood Orange Cleansing Balm (contains beeswax)
- Cherry Honey Facial Scrub (contains honey)
- Everywhere Body Stick SPF30 (contains beeswax)
- Everywhere Sun Stick SPF30 (contains beeswax)
- Ginseng Collagen Boost Mask (contains honey)
- Multi-Vitamin + Antioxidants Ultra Riche PM Treatment (contains milk enzymes)
- Retinol Restorative Neck Cream (contains milk enzymes)
- Retinol Restorative Overnight Balm (contains beeswax)
Hair products that are NOT vegan from 100% Pure:
- Honey & Virgin Coconut Conditioner (contains honey)
- Honey & Virgin Coconut Shampoo (contains honey)
- Pro-Vitamin B5 Smoothing Hair Serum (contains milk)
- Repair Conditioner (contains royal jelly)
- Repair Shampoo (contains honey and royal jelly)
I hope this article helped you to understand 100% Pure’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
If you liked this cruelty-free resource, then please subscribe to our monthly newsletter for more resources and guides to living your BEST cruelty-free and vegan life! You can also find us on Instagram and Facebook.
Kim
August 31, 2019Do these products contain carmine!
Vicky Ly
September 3, 2019Nope, none of these products contain carmine. We don’t consider any products that contain carmine to be vegan.
Hope that helps to answer your question! ????????