Is 100% Pure Cruelty-Free & Vegan in 2021? (What You Need To Know!)

October 31, 2020January 15, 20214min read

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100% Pure is an all-natural, organic, non-toxic, and cruelty-free cosmetics brand but is 100% Pure cruelty-free & vegan in 2021? We’ve got the answers here!

Is 100% Pure Cruelty-Free?

100% Pure is Cruelty-free! None of 100% Pure’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

In addition, 100% Pure is certified cruelty-free by Leaping Bunny.

100% Pure Animal Testing Policy

100% Pure has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law, and their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is a screenshot of 100% Pure’s official animal testing statement:

I also loved reading 100% Pure’s founder, Susie’s inspiring story that led her to pledge to never allow 100% Pure’s products, ingredients, and formulations to ever be tested on animals!

Is 100% Pure Sold in China?

All imported cosmetics sold in mainland China are required by law to be tested on animals. However, 100% Pure has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.

100% Pure only sells its products directly to its customers’ homes in China via their third party logistics partner based in Portland. As a result, 100% Pure is not required to test on animals when shipping their products directly to customers.

“We are not opening a physical store in China and will only be selling through our third party global distribution website.” (Source: 100% Pure)

100% Pure has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find 100% Pure cruelty-free products at 100percentpure.com, The Detox Market, Well.ca, and on Amazon.

Is 100% Pure Vegan?

100% Pure is a vegetarian cosmetics brand but not all of 100% Pure’s products are vegan as some contain animal by-products. However, 100% Pure does have some vegan options.

Below is a list of 100% Pure’s vegan products.

100% Pure Vegan Product List

The following 100% Pure products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

You can also find out which of their products are vegan as they’re labelled accordingly on their website under each product description.

Makeup – 100% Pure Vegan

Primer

Foundation

Concealer

Bronzers & Highlighters

Palettes

Cheeks

Eyeshadow

Eyeliners

Mascara

Maracuja Mascara

Brows

Lips

Nail Polish

All nail polish, top and base coats by 100% Pure is vegan

Makeup Brushes & Tools

All makeup brushes by 100% Pure is animal-free and vegan

Skincare – 100% Pure Vegan

Cleansers

Toners

Scrubs & Masks

Serums

Moisturizers

Eye Creams

SPF

Hair – 100% Pure Vegan

Shampoo

Conditioner

Hair Masks & Oils

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at [email protected] to let me know.

Which of 100% Pure products are NOT Vegan?

The following products from 100% Pure are not vegan as they contain beeswax, honey, milk, or some other animal by-products.

Makeup that are NOT vegan from 100% Pure:

Cherry Lip Balm (contains beeswax)
Fruit Pigmented Eye Brow Powder Gel (contains beeswax)
Fruit Pigmented Lip & Cheek Tint (contains beeswax)
Fruit Pigmented Lip Creamstick (contains beeswax)
Fruit Pigmented Lip Gloss (contains beeswax)
Fruit Pigmented Ultra Lengthening Mascara (contains beeswax)
Lysine + Herbs Lip Balm (contains beeswax)
Organic Mint Lip Balm (contains beeswax)
Sweet Mint Lip Balm SPF 15 (contains beeswax)

Skincare that are NOT vegan from 100% Pure:

Argan Oil Creamy Cleanser (contains honey)
Blood Orange Cleansing Balm (contains beeswax)
Cherry Honey Facial Scrub (contains honey)
Everywhere Body Stick SPF30 (contains beeswax)
Everywhere Sun Stick SPF30 (contains beeswax)
Ginseng Collagen Boost Mask (contains honey)
Multi-Vitamin + Antioxidants Ultra Riche PM Treatment (contains milk enzymes)
Retinol Restorative Neck Cream (contains milk enzymes)
Retinol Restorative Overnight Balm (contains beeswax)

Hair products that are NOT vegan from 100% Pure:

Honey & Virgin Coconut Conditioner (contains honey)
Honey & Virgin Coconut Shampoo (contains honey)
Pro-Vitamin B5 Smoothing Hair Serum (contains milk)
Repair Conditioner (contains royal jelly)
Repair Shampoo (contains honey and royal jelly)

I hope this article helped you to understand 100% Pure’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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