All Earth Minerals

Last Updated: January 20, 2022

How Ethical Is All Earth Minerals?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of All Earth Minerals' ethics and initiatives.

Ethical Analysis

Is All Earth Minerals cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on All Earth Minerals’ policies.
All Earth Minerals is cruelty-free. None of All Earth Minerals’ ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of All Earth Minerals products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
All Earth Minerals is committed to using sustainably sourced ingredients with no negative environmental impact on endangered species. And ingredients with minimal production emissions during transit and no genetic modification of plants used for production.

They’re also committed to using ethically-sourced minerals ensuring they’re sourced from countries and suppliers where child labor is not involved. As well as, ensuring workers have fair pay, fair working hours, and safe working conditions.

All Earth Minerals is also committed to using as little plastic packaging as possible. Almost all of their products are refillable and plastic-free with the exception of their Pots for Life that comes in a reusable and refillable pot with an inner casing and sifter that’s made from 100% recycled fishing nets.

All Earth Minerals offers a recycling program in partnership with TerraCycle.
All Earth Minerals claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
All of All Earth Minerals packaging is recyclable and their refills, shots, and labels are all biodegradable. The only plastic they use are their Pots for Life which are made from reclaimed fishing nets salvaged from the sea. All Earth Minerals offers biodegradable refills as well. And their skincare is packaged in fully recyclable aluminum and glass. Shipping materials are also made from recycled and biodegradable materials.

About All Earth Minerals

All Earth Mineral Cosmetics is a vegan and eco-friendly makeup brand based in Cornwall delivering cosmetics that are simple to apply, natural to wear, and versatile enough to create endless looks.
PRODUCTS: Makeup, Makeup Brushes

All Earth Minerals

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All Earth Minerals is Cruelty-Free

All Earth Minerals has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider All Earth Minerals to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

All Earth Minerals is 100% Vegan

All Earth Minerals has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Are ALL EARTH Mineral Cosmetics Vegan and Cruelty free?
Yes, we always have been and always will be cruelty free and Vegan. We are passionate about raising awareness of a cruelty free lifestyle and encourage customers to check their other beauty and household products to ensure they are cruelty free. We do not use any animal ingredients such as Carmine/lake or animal derived allantoin, instead we use natural colourants from zinc oxides and plant based allantoin. Our specially designed kabuki brushes are synthetic instead of animal hair.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, on All Earth Minerals’ website, it states:

Do ALl earth Mineral Cosmetics contain mica?
Yes, we do use high quality mica in our products as this is a rock/mineral that offers beautiful luminous qualities. Our mica (like all ingredients) is free of nano particles and the purest cosmetic grade mica available. It is not coated in any artificial dyes or colourings and is sourced from countries that do not carry out child labour.”

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