eSalon (Henkel)

Last Updated: January 26, 2023

Is eSalon (Henkel) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of eSalon's ethics and initiatives.

Ethical Analysis

Is eSalon cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on eSalon’s policies.
eSalon is *cruelty-free, but eSalon is owned by Henkel, a parent company that is NOT cruelty-free.
All of eSalon’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
eSalon’s claims its bottles and jars are made with 100% recycled materials. Their tubes are made from sugarcane bioresin. And all their cardboard, paper products, and packing materials are made with PCR paper, FSC-Certified.

About eSalon (Henkel)

eSalon creates at-home hair color made especially for you and delivered to your door. eSalon’s salon-grade hair dye has been awarded Best Home Hair Color by Allure.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Haircare
CERTIFICATIONS: Leaping Bunny, PETA-Certified

eSalon (Henkel)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is eSalon Cruelty-Free?

🐰 eSalon is a *cruelty-free brand. None of eSalon’s ingredients or products are tested on animals. eSalon has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does eSalon Test on Animals?

When asking, does eSalon test on animals? We must look beyond to ensure none of eSalon’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ eSalon confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ eSalon confirmed all their ingredient suppliers do not test on animals
  • ✓ eSalon confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, eSalon is a *cruelty-free brand by our standards.

*eSalon is owned by Henkel, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that Henkel owns eSalon.

What is eSalon’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on eSalon’s website about its animal testing policy:

What About China’s Animal Testing Laws?

eSalon has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is eSalon Certified Cruelty-Free?

eSalon is certified cruelty-free by Leaping Bunny and PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is eSalon Vegan?

⭐️ eSalon is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

Where to buy eSalon? Check out Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are eSalon’s products made?

I asked eSalon where their products are manufactured and they told me:

“We are located in El Segundo, California and we make everything in house. The only exception is products from the brands we love and our packaging.”


I hope this article helped you to understand eSalon’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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