Umberto Giannini

Last Updated: January 17, 2022

How Ethical Is Umberto Giannini?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Umberto Giannini's ethics and initiatives.

Ethical Analysis

Is Umberto Giannini cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Umberto Giannini’s policies.
Umberto Giannini is cruelty-free. None of Umberto Giannini’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Umberto Giannini products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Umberto Giannini is a certified B Corporation. They also claim to use 100% renewable energy in all of their owned and operated locations and they’re committed to using recycled or renewable materials for their packaging. Currently, some of their packaging is made of PCR or sugarcane plastic materials.
Umberto Giannini products come in plastic packaging, they also claim to be committed to ensuring all of their products contain recycled or renewable materials. Currently, their Banana Butter Shampoo comes in 100% recyclable sugarcane plastic tubes.

About Umberto Giannini

Umberto Giannini offers salon-quality products at affordable prices.
COMPANY BASED IN: UK
PRODUCTS MADE IN: UK
PRODUCTS: Hair Care
CERTIFICATIONS: PETA-Certified

Umberto Giannini

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Umberto Giannini cruelty-free products at Target and Amazon.

Umberto Giannini is Cruelty-Free

Umberto Giannini has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Umberto Giannini to be Cruelty-Free.

What About China’s Animal Testing Laws?

Umberto Giannini has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Umberto Giannini is 100% Vegan

Umberto Giannini has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Below is a screenshot of what’s currently stated on Umberto Giannini’s website about being a vegan company,

Is Umberto Giannini Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.


I hope this article helped you to understand Umberto Giannini’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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