Urban Hydration

Last Updated: December 24, 2022

How Ethical Is Urban Hydration?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Urban Hydration's ethics and initiatives.

Ethical Analysis

Is Urban Hydration cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Urban Hydration’s policies.
Urban Hydration is cruelty-free. None of Urban Hydration’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Urban Hydration’s products are vegan, but they have some vegan options.
Urban Hydration does not claim or market itself as a sustainable company.
Urban Hydration products come in plastic packaging that they claim are recyclable. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Urban Hydration

Urban Hydration offers premium quality products for dry and sensitive skin to help many skin and hair concerns, including dry, itchy, flaky, red, and bumpy.
COMPANY BASED IN: USA
PRODUCTS: Skincare, Bath & Body, Hair Care
CERTIFICATIONS: N/A

Urban Hydration

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Urban Hydration cruelty-free products at Target, Ulta, and on Amazon.

Is Urban Hydration Cruelty-Free?

Urban Hydration is a cruelty-free brand. Urban Hydration has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Urban Hydration to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Urban Hydration’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Urban Hydration has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Is Urban Hydration Vegan?

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Urban Hydration, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Urban Hydration’s products are vegan?

Below is a snippet of the email response I received from Urban Hydration when I asked if all of their products are vegan:

“Everything is vegan except for the honey products.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.


I hope this article helped you to understand Urban Hydration’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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