Kaja is a Korean beauty brand offering a collection of color cosmetics with adorable and innovative packaging but is Kaja cruelty-free and vegan in 2021? I’ve got all the answers here!
Is Kaja Cruelty-Free?
Kaja is Cruelty-free! None of Kaja’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
However, it should be noted that Kaja is owned by MBX (formerly known as Memebox), a company that does test on animals when required by law.
Kaja Animal Testing Policy
Kaja has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law.
Is Kaja Sold in China?
Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, Kaja has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.
Kaja Owned By MBX (Memebox)
MBX (formerly known as Memebox) owns several K-Beauty brands, including Kaja, I Dew Care, Nooni, Pony Effect, and I’m Meme.
When I asked MBX if they sell any of its products or brands in China, they responded stating,
“Thank you for your question. At MBX, the health and safety of our customers has always been our top priority. It is also very important to us that we support the safety and protection of animals.
MBX does not test any of our products on animals and does not own any animal testing facilities.
Since we love our fans and never want to exclude them anywhere, I’M Meme and Pony Effect products are sold globally, including China. Some customers have expressed their concern regarding animal testing in China since China requires all imported cosmetic products to be tested by the Chinese government in certified laboratories to demonstrate product safety before allowing them to be available for sale.
Please note, however, that Kaja and I Dew Care have never been marketed in China, which means these brands have never been tested on animals by any authorities, even by the Chinese government.“
So, MBX knowingly allows and pays to have two of their brand’s, I’m Meme and Pony Effect products tested on animals by Chinese authorities.
But MBX claims two of its other brands, Kaja and I Dew Care are not sold in China and therefore, these brands are not required to be tested on animals.
Summary: Kaja is Cruelty-Free!
Is Kaja Vegan?
Not all of Kaja’s products are vegan as some of their products contain animal-derived ingredients or by-products. However, Kaja does have some vegan options.
When I asked Kaja if any of their cosmetic products are vegan, they responded saying:
“Our manufacturers certify the products that are vegan, both the final product and all the ingredients used in the formula. Although not all our brands are not fully vegan, we are currently working on reformulating all products to become a fully vegan brand soon.“
Kaja Vegan Product List
The following Kaja products are suitable for vegans and do not contain any animal-derived ingredients or by-products.
You can also find out which of their products are vegan as they’re labelled accordingly on their website under each product description.
- Air Heart Lightweight Natural Finish Lipstick
- Air Heart Lipstick + Cheeky Stamp Blush Set
- Beachy Stamp Blendable Liquid Bronzer
- Cheeky Stamp Blendable Blush
- Don’t Settle Concealer
- Dream Puff Radiant Mousse Primer
- Glowy Stamp Blendable Liquid Highlighter
- Mist Me Hydrating Face Mist
- Moon Crystal Sparkling Eye Pigment
- Roller Glow Roll-On Highlighting Balm
- Vacay Shine Glowy Lip Balm Oil
- Wink Stamp Wing Eyeliner Stamp & Pen
This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at [email protected] to let me know.
Is Kaja Sustainable?
Kaja does not claim to be a sustainable company.
Additionally, I wasn’t able to find any available information on Kaja’s sustainability, environmental, and social initiatives.
Is Kaja’s Mica Ethically-Sourced? Kaja has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
I hope this article helped you to understand Kaja’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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