Seraphine Botanicals

Last Updated: January 26, 2022

How Ethical Is Seraphine Botanicals?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Seraphine Botanicals' ethics and initiatives.

Ethical Analysis

Is Seraphine Botanicals cruelty-free, vegan, and really sustainable? We’ve got the answers here! Read below for more details on Seraphine Botanicals’ policies.
Seraphine Botanicals is cruelty-free. None of Seraphine Botanicals’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Seraphine Botanicals products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Seraphine Botanicals is committed to using plant-based, fair-trade ingredients that are sourced sustainably and responsibly. They’re a small batch manufacturer which allows them to ensure their entire manufacturing process is sustainable and as waste-resistant as possible.
Seraphine Botanicals claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
Seraphine Botanicals products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Seraphine Botanicals

Seraphine Botanicals offers beautiful, skin-loving cosmetics from nutritious, plant-based, fair-trade ingredients, sourced sustainably and responsibly.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA, EU
PRODUCTS: Makeup, Makeup Brushes, Skincare
CERTIFICATIONS: PETA-Certified

Seraphine Botanicals

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Seraphine Botanicals cruelty-free products on Amazon.

Seraphine Botanicals is Cruelty-Free

Seraphine Botanicals has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Seraphine Botanicals to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Seraphine Botanicals’ website about its animal testing policy:

Is Seraphine Botanicals Cruelty-Free?

What About China’s Animal Testing Laws?

Seraphine Botanicals has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Seraphine Botanicals is 100% Vegan

Seraphine Botanicals has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Seraphine Botanicals’ products made?

I asked Seraphine Botanicals where their products are manufactured and they told me:

“For makeup or color-based items, our products are formulated in the EU and our packaging is made in China.
All skincare items are fully formulated and made in EU / USA.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Seraphine Botanicals if their mica is ethically sourced without the use of child labor and they responded by stating,

“The natural mica that we use in our vegan products are sourced and processed under controlled and traceable conditions, and within a legal framework that is recognized by the local authorities of each country. Our mica comes from Brazil, Malaysia and a small portion from India whose suppliers are committed to the Responsible Mica Initiative.

This enables us to ensure that our supply chain is fully compliant with the standards that we uphold ourselves here. As a brand that supports PETA-certified cruelty-free initiatives, we do not work with suppliers involved in unacceptable working conditions or child labor.

Thank you for asking the right questions and choosing to only purchase from brands (large or small) who are able to trace their ingredients back to root.”


I hope this article helped you to understand Seraphine Botanicals’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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