Is Kat Von D Makeup Vegan & Cruelty-Free in 2021? (What You Need To Know!)

Now that Kat Von D sold her popular makeup brand to Kendo and is no longer part of the brand in any capacity, is KVD Vegan Beauty still cruelty-free in 2021? Find the answers here!

Is Kat Von D Makeup Cruelty-Free?

KVD Vegan Beauty is Cruelty-free! None of KVD Vegan Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that KVD Vegan Beauty is owned by Kendo, a subsidiary of the LVMH corporation. LVMH engages in animal testing when required by law and is not a cruelty-free corporation.

KVD Vegan Beauty Animal Testing Policy

KVD Vegan Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is a screenshot of KVD Vegan Beauty’s official animal testing statement:

Is Kat Von D Makeup Sold in China?

All imported cosmetics sold in mainland China are required by law to be tested on animals. However, KVD Vegan Beauty has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.

KVD Vegan Beauty has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find KVD cruelty-free products at kvdveganbeauty.com, Sephora, and Ulta.

Is Kat Von D Makeup Vegan?

KVD Vegan Beauty is a 100% vegan brand. None of their products are formulated with any animal-derived ingredients or by-products like beeswax, honey, lanolin, carmine.

In 2016, Kat Von D announced plans to reformulate her makeup line to be completely vegan. Since the announcement, the brand has been slowly releasing their reformulated vegan makeup. Their popular Shade + Light Contour Palette was the first to be reformulated and carmine was removed as an ingredient, making the contour palette vegan.

“I’ve been working hard this past year in reformulating the few products in my makeup line to be 100 percent vegan.”

Kat Von D

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I hope this article helped you to understand KVD’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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