Bleach London

Last Updated: January 27, 2022

How Ethical Is Bleach London?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Bleach London's ethics and initiatives.

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Ethical Analysis

Is Bleach London cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Bleach London’s policies.
Bleach London is cruelty-free. None of Bleach London’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Bleach London’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Bleach London claims “we don’t want the manufacturing of our products to create unnecessary pollution or inflict any damage to the planet or its inhabitants.” But I couldn’t find any information on their responsible manufacturing practices.

Currently, their packaging is recyclable and made from recycled materials. They offer refill stations at their salon and have removed single-use plastic bowls and brushes from their home kits.
Bleach London claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
Bleach London’s bottles are made from recycled plastic and they’re also recyclable. They’ve removed single-use bowls and brushes from their home kits and launched a reusable coconut bowl as an alternative. Bleach London also launched a 100% plastic-free pink, colour toning shampoo bar. Additionally, they also have refillable glass bottles and refill stations at their salons.

About Bleach London

Bleach London offers award-winning bleach, color, and hair care products.
PRODUCTS MADE IN: UK, Italy, Netherlands

Bleach London

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Bleach London cruelty-free products at, Amazon, and Boots.

Bleach London is Cruelty-Free

Bleach London has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Bleach London to be Cruelty-Free.

“When we apply for a PETA certifications, it means that our manufacturers & suppliers also comply with the cruelty-free standards. Our cosmetics & personal care products are manufactured in UK & EU only and animal-testing is illegal.”

What About China’s Animal Testing Laws?

Bleach London has confirmed they only ship and sell to China and they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We ship our products worldwide but our products are not on the market in China and we do not have any plan to sell to China unless there’s a change in animal testing regulation on cosmetics & personal care”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Bleach London is 100% Vegan

Bleach London has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Our entire hair range has been completely vegan since 2017. We also have a strict animal-cruelty free ethos and are happy to be PETA approved as part of their Beauty Without Bunnies programme.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Bleach London’s products made?

When I asked Bleach London where their products are manufactured, they told me:

“A large number of our products are manufactured in the UK, though some are also manufactured in Italy and the Netherlands. Our team have carried out extensive research to source the best possible manufacturers for the specific requirements of some of our products. They found that in some instances, manufacturers based in Europe were the best fit for selected products.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Bleach London if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our raw material manufacturer for mica is a founding member of the UN Global Compact since 2007, which is a responsible and sustainable operating company that condemns all forms of child labour. They have shifted all sourcing of mica supplies to in-house sourcing in the USA as part of their sustainable supply chain management system.”

I hope this article helped you to understand Bleach London’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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