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Bleach London is Cruelty-Free
Bleach London has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Bleach London to be Cruelty-Free.
“When we apply for a PETA certifications, it means that our manufacturers & suppliers also comply with the cruelty-free standards. Our cosmetics & personal care products are manufactured in UK & EU only and animal-testing is illegal.”
What About China’s Animal Testing Laws?
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.
But Bleach London has confirmed they only ship and sell to China and they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“We ship our products worldwide but our products are not on the market in China and we do not have any plan to sell to China unless there’s a change in animal testing regulation on cosmetics & personal care”
Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Bleach London is 100% Vegan
Bleach London has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.
“Our entire hair range has been completely vegan since 2017. We also have a strict animal-cruelty free ethos and are happy to be PETA approved as part of their Beauty Without Bunnies programme.”
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Ethical Mica Mining Policy
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless a company publicly addresses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked Bleach London if their mica is ethically sourced without the use of child labor and they responded by stating,
“Our raw material manufacturer for mica is a founding member of the UN Global Compact since 2007, which is a responsible and sustainable operating company that condemns all forms of child labour. They have shifted all sourcing of mica supplies to in-house sourcing in the USA as part of their sustainable supply chain management system.”