IT Cosmetics (L’Oreal)

Last Updated: July 8, 2022

Is IT Cosmetics (L’Oreal) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of IT Cosmetics' ethics and initiatives.

Ethical Analysis

Is IT Cosmetics cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on IT Cosmetics’ policies.
IT Cosmetics is *cruelty-free, but IT Cosmetics is owned by L’Oreal, a parent company that is NOT cruelty-free.
Not all of IT Cosmetics’ products are vegan, but they have some vegan options.
IT Cosmetics does not claim or market itself as a sustainable company.
IT Cosmetics follows the same ethical mica mining policy as its parent company, L’Oreal, which claims its committed to ensure the traceability and transparency of its mica supply chain. See their ethical mica mining policy here.
IT Cosmetics products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About IT Cosmetics (L’Oreal)

Developed with leading plastic surgeons,  IT Cosmetics creates clinically proven makeup & skincare to provide anti-aging solutions, solve redness & blemishes, combat acne & rosacea, under-eye circles, large pores, sparse brows and much more.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA & Around the World
PRODUCTS: Makeup, Makeup Brushes, Skincare
CERTIFICATIONS: PETA-Certified

IT Cosmetics (L’Oreal)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find IT Cosmetics cruelty-free products at itcosmetics.com, Sephora, Ulta, Target, and on Amazon.

IT Cosmetics is *Cruelty-Free

IT Cosmetics has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider IT Cosmetics to be *Cruelty-Free.

*IT Cosmetics is owned by L’Oreal, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that L’Oreal owns IT Cosmetics.

Below is a screenshot of what’s currently stated on IT Cosmetics’ website about its animal testing policy:

Is IT Cosmetics Cruelty-Free?

What About China’s Animal Testing Laws?

IT Cosmetics has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“IT Cosmetics is not sold in China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

IT Cosmetics is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of IT Cosmetics, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of IT Cosmetics products are vegan?

All of IT Cosmetics’ vegan products are clearly marked on their website. See below for an example.

How to know which of IT Cosmetics' products are vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are IT Cosmetics’ products made?

I asked IT Cosmetics where their products are manufactured and they told me:

“While the majority of our products are made in the United States, we do also manufacture in several countries around the world. We are truly committed to sharing beauty with all and want to assure you that IT Cosmetics is upholding the highest standards of safety and quality for all the products it makes and sells. Ingredients used in our products, regardless of the country of origin, are thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked IT Cosmetics if their mica is ethically sourced without the use of child labor and they responded by stating their parent company, L’Oreal’s ethical mica mining policy:

“Mica is a mineral used across various industries, including to a small extent, in the cosmetics industry, where it can be used as an effect pigment. L’Oréal’s usage of mica represents less than 0.05% of the worldwide mica market, 98% of these quantities come from secured sources.

Today, more than 60% of L’Oréal’s natural mica comes from the United States while the rest is from other countries, including India. In India, mica mainly originates from socially and economically challenged regions where there is a risk of child labor, unsafe working conditions, and where the supply chain involves multiple people. In spite of these challenges, L’Oréal has committed to remain in India and ensure the traceability and transparency of our supply chain. We believe that discontinuing the use of Indian mica would further weaken the situation in the region. In addition, local NGOs and expert organizations are supportive of efforts made to secure the mica supply chain and thus improve the living and working conditions in the region.  

To learn more about our sustainable sourcing, please visit https://www.loreal.com/suppliers/our-sustainable-procurement-policy which will provide you with other specific information on:

-Our Mutual Ethical Commitment Letter, highlighting L’Oréal key values and safe working conditions for employees.

-Social audit program and the focus on minimum wages, working hours, health and safety.

-The way we buy in Sourcing.


I hope this article helped you to understand IT Cosmetics’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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